tr?id=125032521476246&ev=PageView&noscript=1 Libros sobre Comunicación Social | Universilibros
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Comunicación Social

    Libros del Tema

    La tadeo al pie de la letra

    Isbn: 978-33-6898-9 | Año: 2004 | Páginas: 161
    Precio de venta con descuento:
    etiqueta Libros sobre Comunicación Social | Universilibros30%
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    $ 10.000
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    $ 7.000
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    $ 3.000
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    Comunicación y medios de información

    Isbn: 958-9482-40-6 | Año: 2006 | Páginas: 445
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    $ 40.000
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    $ 28.000
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    $ 12.000
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    Titulares, hashtags y videojuegos. La comunicación en la era digital

    Isbn: 978-987-500-220-3 | Año: 2017 | Páginas: 256
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    $ 91.000
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    $ 72.800
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    $ 18.200
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    Escribiendo series web

    Isbn: 978-987-500-223-4 | Año: 2017 | Páginas: 128
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    $ 51.000
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    $ 40.800
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    $ 10.200
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    Digitalizar las noticias. Innovación en los diarios online

    Isbn: 987-500-094-9 | Año: 2006 | Páginas: 280
    Precio de venta con descuento:
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    $ 68.000
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    $ 54.400
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    $ 13.600
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    Ciudades de aire. La utopía nihilista de las redes

    Isbn: 978-84-9097-240-3 | Año: 2016 | Páginas: 144
    Precio de venta con descuento:
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    $ 56.000
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    $ 44.800
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    $ 11.200
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    Precio de venta con descuento:
    etiqueta Libros sobre Comunicación Social | Universilibros20%
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    $ 65.000
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    $ 52.000
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    $ 13.000
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    Big data y el internet de las cosas. Qué hay detrás y cómo nos va a cambiar

    Isbn: 978-84-9097-074-4 | Año: 2016 | Páginas: 128
    Precio de venta con descuento:
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    $ 52.000
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    $ 41.600
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    $ 10.400
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    La comunicación mediática

    Isbn: 84-7432-947-7 | Año: 2004 | Páginas: 189
    Precio de venta con descuento:
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    $ 35.000
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    $ 28.000
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    COP
    $ 7.000
    Precio / kg:

    Alternativas de política cultural

    Isbn: 978-84-9784-244-0 | Año: 2007 | Páginas: 287
    Precio de venta con descuento:
    etiqueta Libros sobre Comunicación Social | Universilibros20%
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    COP
    $ 56.000
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    COP
    $ 44.800
    Descuento:
    COP
    $ 11.200
    Precio / kg:
    Producto no disponible.
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    Alternativas de política cultura es el fruto de un proyectocomún, en el que diversos especialistas reconocidos en cada campo realizan undiagnóstico de los principales sectores de las industrias culturales en España,contextualizan su desarrollo en el marco internacional cercano, analizan susdebilidades y proponen políticas públicas dirigidas a reforzar y consolidaresas actividades vitales para la creatividad y la expresión democrática denuestra sociedad pero también para la economía y el empleo.

     

    La industria discográfica, el cine y el libro, vehículoscapitales de nuestra creación y comunicación cultural, son diseccionados así ensus estructuras productivas fundamentales, tanto en el mundo analógico como enlas nuevas redes digitales en donde se juega en buena medida el futuro de lacultura. Asimismo, se analiza la cuestión de los derechos de autor, comoproblemática decisiva que atraviesa todas las actividades culturales. Unosderechos que, si en la cultura clásica planteaban ya numerosas controversiasentre los diversos agentes implicados, en internet y las restantes redes digitalesalteran completamente los equilibrios precarios entre creadores, productores ydistribuidores de los productos culturales, confrontándose especialmente alderecho de acceso a la cultura de los ciudadanos.

     

    Conciliar los legítimos intereses de creadores y usuarios,consolidar las industrias culturales ampliando el acceso de todos a la cultura,articular en fin democracia cultural con viabilidad económica es la apuesta delos autores. Y para ellos plantean la necesidad imprescindible de unas nuevaspolíticas públicas culturales.

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    SOBRE LOS AUTORES

    PREFACIO. Juan Manuel Eguiagaray

    INTRODUCCIÓN. Enrique Bustamante

     

    1. La industria de lamúsica en España. De los mercados a las políticas culturales

    SINTESIS

    1.1. Introducción

    1.2. Situación internacional de la industria de la música

    1.2.1. La estructura de la industria de la música

    1.2.2. Cambios recientes en la industria discográficainternacional

    1.2.3. La concentración de las compañías discográficas y lahomogeneización de los mercados musicales

    1.3. La industria de la música en España

    1.3.1. La estructura del mercado discográfico español

    1.3.2. La creciente desaparición de los sellos discográficosnacionales

    1.3.3. La piratería musical en España

    1.4. La industria de la música y las nuevas tecnologías dela información y comunicación

    1.4.1. Nuevos modelos de distribución, comercialización yconsumo de música

    1.4.2. La estructura del mercado de la música on line

    1.5. Políticas de promoción de las PYMED en España

    1.5.1. Organización del sector de las PYMED en España

    1.5.2. Financiación de las PYMED

    1.5.3. Ayudas a la producción y edición musical

    1.5.4. Distribución y comercialización de productos musicales

    1.5.5. Difusión, promoción, mercadotecnia y publicidad

    1.5.6. Inversión en Nuevas Tecnologías de la información y Comunicación(NTIC)

    1.5.7. Afirmación de los derechos de autor en los nuevosentornos NTIC

    1.5.8. Un modelo de promoción de obras musicales en elámbito educativo

    1.6. Conclusiones

    TABLAS Y GRÁFICOS

    NOTAS

    BIBLIOGRAFÍA

     

    2. Situación de laindustria cinematográfica española. Políticas públicas ante los mercadosdigitales

    SINTESIS

    2.1. La industria cinematográfica española

    2.1.1. Atomización y debilidades de la producción

    2.1.2. El mercado

    2.1.3. Las fuentes de financiación

    2.1.4. Debilidades y fortalezas del sector de la producción

    2.2. La distribución en sala como elemento clave

    2.2.1. La asimetría del mercado

    2.2.2. La “oferta saturante2

    2.2.3. La exhibición en salas

    2.2.4. El resto de las ventanas

    2.3. Oportunidades ante la digitalización

    2.3.1. Producción/Posproducción

    2.3.2. Distribución y exhibición

    2.4. Los sistemas de fomento y protección

    2.4.1. El fondo de ayuda a la cinematografía

    2.4.2. La cuota de distribución y la cuota de pantalla

    2.4.3. La cooperación exterior con la Unión Europea eIberoamericana

    2.5. Propuestas y estímulos: El reto digital

    2.5.1. Mantenimiento del modelo analógico

    2.5.2. Retos e impulsos ante los mercados digitales

    TABLAS Y GRAFICOS

    SIGLAS Y ACRÓNIMOS

    NOTAS

    BIBLIOGRAFÍA

     

    3. Políticas dellibro. Análisis y propuestas

    3.1. Introducción: la necesaria política del libro

    3.2. La industria editorial en España

    3.2.1. El libro impreso bajo la dinámica del best-seller

    3.2.2. Los cambios en el sector tras la “revolución digital”

    3.3. La política del libro en España

    3.3.1. El libro y su legislación

    3.3.2. Lagunas en la política del libro

    3.4. Los principales retos que cabe afrontar

    3.4.1. Los derechos de autor

    3.4.2. Los índices de lectura

    3.4.3. El precio fijo del libro

    3.4.4. El libro digital

    3.5. Propuestas de política cultural

    3.5.1. Medidas de fomento de la lectura

    3.5.2. Medidas para garantizar la calidad /diversidadeditorial y el acceso a la cultura

    3.5.3. El libro en internet

    NOTAS

    BIBLIOGRAFÍA

     

    4. La propiedadintelectual en el entorno digital. De la copia digital a la distribución noautorizada de obras en internet

    SINTESIS

    4.1. Introducción

    4.2. La tutela jurídica de las medidas tecnológicas deprotección de obras y prestaciones

    4.2.1. Medidas tecnológicas de protección de obras yexcepciones al derecho de la propiedad intelectual

    4.2.2. La copia digital en el entorno fuera de línea: larepresión de la piratería y la compensación equitativa por copia privada

    4.2.3. La adaptación del sistema de compensación por copia privadaa la copia digital

    4.2.4. La necesaria coordinación entre la tutela penal y civilde las medidas tecnológicas

    4.3. La distribución de obras a través de internet

    4.3.1. El derecho de puestas a disposición de obras y laconfiguración penal o civil de los actos no autorizados de distribución deobras a través de sistemas de intercambio gratuito de ficheros

    4.3.2. La represión de la distribución no autorizada deobras a través de sistemas de intercambio

    4.3.3. El desarrollo de un mercado legal de distribución deobras en línea

    4.3.4. Gestión colectiva o gestión individual de losderechos necesarios para la explotación en línea de obras protegidas por lapropiedad intelectual en las redes digitales

    4.3.5. La legalización del intercambio no comercial de obrasa través de internet

    4.4. Otras cuestiones para el futuro debate sobre lapropiedad intelectual

    4.4.1. La adaptación de la gestión colectiva al entorno enlínea

    4.4.2. La creación de una administración especializada enmateria de propiedad intelectual

    4.4.3. Una revisión de la política y el marco jurídicointernacional y comunitario

    4.5. Conclusiones

    POST SCRÍPTUM

    NOTAS

    BIBLIOGRAFÍA 

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    SOBRE LOS AUTORES

    PREFACIO. Juan Manuel Eguiagaray

    INTRODUCCIÓN. Enrique Bustamante

     

    1. La industria de lamúsica en España. De los mercados a las políticas culturales

    SINTESIS

    1.1. Introducción

    1.2. Situación internacional de la industria de la música

    1.2.1. La estructura de la industria de la música

    1.2.2. Cambios recientes en la industria discográficainternacional

    1.2.3. La concentración de las compañías discográficas y lahomogeneización de los mercados musicales

    1.3. La industria de la música en España

    1.3.1. La estructura del mercado discográfico español

    1.3.2. La creciente desaparición de los sellos discográficosnacionales

    1.3.3. La piratería musical en España

    1.4. La industria de la música y las nuevas tecnologías dela información y comunicación

    1.4.1. Nuevos modelos de distribución, comercialización yconsumo de música

    1.4.2. La estructura del mercado de la música on line

    1.5. Políticas de promoción de las PYMED en España

    1.5.1. Organización del sector de las PYMED en España

    1.5.2. Financiación de las PYMED

    1.5.3. Ayudas a la producción y edición musical

    1.5.4. Distribución y comercialización de productos musicales

    1.5.5. Difusión, promoción, mercadotecnia y publicidad

    1.5.6. Inversión en Nuevas Tecnologías de la información y Comunicación(NTIC)

    1.5.7. Afirmación de los derechos de autor en los nuevosentornos NTIC

    1.5.8. Un modelo de promoción de obras musicales en elámbito educativo

    1.6. Conclusiones

    TABLAS Y GRÁFICOS

    NOTAS

    BIBLIOGRAFÍA

     

    2. Situación de laindustria cinematográfica española. Políticas públicas ante los mercadosdigitales

    SINTESIS

    2.1. La industria cinematográfica española

    2.1.1. Atomización y debilidades de la producción

    2.1.2. El mercado

    2.1.3. Las fuentes de financiación

    2.1.4. Debilidades y fortalezas del sector de la producción

    2.2. La distribución en sala como elemento clave

    2.2.1. La asimetría del mercado

    2.2.2. La “oferta saturante2

    2.2.3. La exhibición en salas

    2.2.4. El resto de las ventanas

    2.3. Oportunidades ante la digitalización

    2.3.1. Producción/Posproducción

    2.3.2. Distribución y exhibición

    2.4. Los sistemas de fomento y protección

    2.4.1. El fondo de ayuda a la cinematografía

    2.4.2. La cuota de distribución y la cuota de pantalla

    2.4.3. La cooperación exterior con la Unión Europea eIberoamericana

    2.5. Propuestas y estímulos: El reto digital

    2.5.1. Mantenimiento del modelo analógico

    2.5.2. Retos e impulsos ante los mercados digitales

    TABLAS Y GRAFICOS

    SIGLAS Y ACRÓNIMOS

    NOTAS

    BIBLIOGRAFÍA

     

    3. Políticas dellibro. Análisis y propuestas

    3.1. Introducción: la necesaria política del libro

    3.2. La industria editorial en España

    3.2.1. El libro impreso bajo la dinámica del best-seller

    3.2.2. Los cambios en el sector tras la “revolución digital”

    3.3. La política del libro en España

    3.3.1. El libro y su legislación

    3.3.2. Lagunas en la política del libro

    3.4. Los principales retos que cabe afrontar

    3.4.1. Los derechos de autor

    3.4.2. Los índices de lectura

    3.4.3. El precio fijo del libro

    3.4.4. El libro digital

    3.5. Propuestas de política cultural

    3.5.1. Medidas de fomento de la lectura

    3.5.2. Medidas para garantizar la calidad /diversidadeditorial y el acceso a la cultura

    3.5.3. El libro en internet

    NOTAS

    BIBLIOGRAFÍA

     

    4. La propiedadintelectual en el entorno digital. De la copia digital a la distribución noautorizada de obras en internet

    SINTESIS

    4.1. Introducción

    4.2. La tutela jurídica de las medidas tecnológicas deprotección de obras y prestaciones

    4.2.1. Medidas tecnológicas de protección de obras yexcepciones al derecho de la propiedad intelectual

    4.2.2. La copia digital en el entorno fuera de línea: larepresión de la piratería y la compensación equitativa por copia privada

    4.2.3. La adaptación del sistema de compensación por copia privadaa la copia digital

    4.2.4. La necesaria coordinación entre la tutela penal y civilde las medidas tecnológicas

    4.3. La distribución de obras a través de internet

    4.3.1. El derecho de puestas a disposición de obras y laconfiguración penal o civil de los actos no autorizados de distribución deobras a través de sistemas de intercambio gratuito de ficheros

    4.3.2. La represión de la distribución no autorizada deobras a través de sistemas de intercambio

    4.3.3. El desarrollo de un mercado legal de distribución deobras en línea

    4.3.4. Gestión colectiva o gestión individual de losderechos necesarios para la explotación en línea de obras protegidas por lapropiedad intelectual en las redes digitales

    4.3.5. La legalización del intercambio no comercial de obrasa través de internet

    4.4. Otras cuestiones para el futuro debate sobre lapropiedad intelectual

    4.4.1. La adaptación de la gestión colectiva al entorno enlínea

    4.4.2. La creación de una administración especializada enmateria de propiedad intelectual

    4.4.3. Una revisión de la política y el marco jurídicointernacional y comunitario

    4.5. Conclusiones

    POST SCRÍPTUM

    NOTAS

    BIBLIOGRAFÍA 

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    Libro: Alternativas de política cultural
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    Ver con los otros. Comunicación intercultural

    Isbn: 978-607-16-5034-4 | Año: 2017 | Páginas: 151
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    Preguntar qué hacen las personas con la televisión en vez de qué hace la televisión con las personas es una interrogante que resume la postura y los planteamientos de Jesús Martín-Barbero y Sarah Corona Berkin en esta obra. Ambos elaboran un estudio crítico y original sobre las dinámicas culturales subyacentes a las prácticas de comunicación visual, con el objetivo de identificar problemas como la exclusión social, la reproducción de estereotipos y la discriminación.

     

    A partir de una perspectiva antropológica, este análisis debate acerca de la construcción de la imagen delimitada por el contexto cultural y la incidencia de este proceso en el lugar social de las personas. Asimismo, se cuestiona sobre las vías de comunicación con distintos grupos culturales y comparte propuestas para el desarrollo de una comunicación intercultural a través de la comprensión de la figura de otro.

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    Preguntar qué hacen las personas con la televisión en vez de qué hace la televisión con las personas es una interrogante que resume la postura y los planteamientos de Jesús Martín-Barbero y Sarah Corona Berkin en esta obra. Ambos elaboran un estudio crítico y original sobre las dinámicas culturales subyacentes a las...

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    Doctora en comunicación por la Universidad Católica de Lovaina (Bélgica). Actualmente es profesora en la Universidad de Guadalajara (México). Realiza investigación en los campos de la comunicación escrita, fotografía en distintos grupos sociales y la educación cultural.

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    Nació en Ávila (España) y reside en Colombia desde 1963, con nacionalidad colombiana desde 2004. Doctor en filosofía por la Universidad de Lovaina y postdoctorado en Antropología y semiótica en París. Fundó el Departamento de Ciencias de Comunicación en la Universidad del Valle, Cali (1975), del que fue profesor hasta 1996. Ha sido presidente de Asociación Latinoamericana de Investigaciones de Comunicación y miembro de la Comisión de Políticas Culturales de Clacso. Ha sido miembro del Consejo Nacional de Ciencias Sociales de Colciencias y del Consejo Nacional de Cultura en el área de Medios Ciudadanos.

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    ÍNDICE

    Introducción

    1. Entre el mirar y el ver
    2. Visibilidad(es) y visualidad(es)
    3. Figuras del otro: entre la explosión y la experiencia, por Jesús Martín-Barbero y Sarah Corona Berkin

    Bibliografía

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    ÍNDICE

    Introducción

    1. Entre el mirar y el ver
    2. Visibilidad(es) y visualidad(es)
    3. Figuras del otro: entre la explosión y la experiencia, por Jesús Martín-Barbero y Sarah Corona Berkin

    Bibliografía

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    Libro: Ver con los otros. Comunicación intercultural
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    Viviendo en el aleph

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    Introducción a los estudios sobre el discurso

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    Documental (es) voces … ideas

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    CONTENIDO

    PRESENTACIÓN

    ALGUNAS IDEAS SOBRE EL (LO) DOCUMENTAL

    VOCES… IDEAS

    Pedro Adrián Zuluaga

    La revolución del documental es el paso de ser representados a autorepresentarnos

     

    Patricio Henríquez

    El cine documental no está para modas

     

    Víctor Gaviria

    Con cualquier película uno escribe la historia a través de la ficción

     

    Óscar Ocampo

    Lo real está ligado a una experiencia de ruptura del lenguaje

     

    Alan Berliner

    Estoy conectado a imágenes y sonidos perdidos

     

    Martha Hincapié

    El documental es una manera de relacionarse con el mundo

     

    Juan Manuel Echavarría

    Una mirada documental a la guerra en Colombia desde el arte

     

    Jorge La Ferla

    Estamos simulando el cine con otras tecnologías

     

    Antonio Dorado

    Del documental al cine de gánsteres

     

    Ernesto Correa

    Una mirada desde la universidad

     

    Marta Andreu

    Mejor hablar de gesto creativo que de género cinematográfico

     

    Óscar Ruiz Navia

    A veces la ficción puede entrar donde no puede el documental

     

    Santiago Herrera

    Invitar al espectador a participar, ese es el ejercicio interesante

     

    Marta Orozco

    El pitch es vender tu idea y tu película en el menor tiempo posible

     

    Carlos Henao

    La escritura en el documental y en la ficción

     

    César Salazar

    El sonido en el documental

     

    Sergio Wolf

    En el documental casi todo es territorio por explorar

     

    Ramiro Arbeláez

    El cineclub de Cali: de la cinefilia a la realización era un paso más o menos lógico

     

    Ricardo Restrepo

    La Muestra Internacional de Documental: ventana y espejo del documental

     

    Hernán Rivera

    ¿Qué cosa es un documental de creación?

     

    Luis Alfredo Sánchez

    Personaje y testigo de medio siglo de cine en Colombia

     

    PELÍCULAS CITADAS

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    CONTENIDO

    PRESENTACIÓN

    ALGUNAS IDEAS SOBRE EL (LO) DOCUMENTAL

    VOCES… IDEAS

    Pedro Adrián Zuluaga

    La revolución del documental es el paso de ser representados a autorepresentarnos

     

    Patricio Henríquez

    El cine documental no está para modas

     

    Víctor Gaviria

    Con cualquier película uno escribe la historia a través de la ficción

     

    Óscar Ocampo

    Lo real está ligado a una experiencia de ruptura del lenguaje

     

    Alan Berliner

    Estoy conectado a imágenes y sonidos perdidos

     

    Martha Hincapié

    El documental es una manera de relacionarse con el mundo

     

    Juan Manuel Echavarría

    Una mirada documental a la guerra en Colombia desde el arte

     

    Jorge La Ferla

    Estamos simulando el cine con otras tecnologías

     

    Antonio Dorado

    Del documental al cine de gánsteres

     

    Ernesto Correa

    Una mirada desde la universidad

     

    Marta Andreu

    Mejor hablar de gesto creativo que de género cinematográfico

     

    Óscar Ruiz Navia

    A veces la ficción puede entrar donde no puede el documental

     

    Santiago Herrera

    Invitar al espectador a participar, ese es el ejercicio interesante

     

    Marta Orozco

    El pitch es vender tu idea y tu película en el menor tiempo posible

     

    Carlos Henao

    La escritura en el documental y en la ficción

     

    César Salazar

    El sonido en el documental

     

    Sergio Wolf

    En el documental casi todo es territorio por explorar

     

    Ramiro Arbeláez

    El cineclub de Cali: de la cinefilia a la realización era un paso más o menos lógico

     

    Ricardo Restrepo

    La Muestra Internacional de Documental: ventana y espejo del documental

     

    Hernán Rivera

    ¿Qué cosa es un documental de creación?

     

    Luis Alfredo Sánchez

    Personaje y testigo de medio siglo de cine en Colombia

     

    PELÍCULAS CITADAS

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