Universilibros
Mi Carro ( libros)
Total: 0

Hay en tu carro

Carro Vacío

Advook Editorial

    Libros de la Editorial
    TableProducts Object
    (
        [virtuemart_product_id] => 1977
        [virtuemart_vendor_id] => 1
        [product_parent_id] => 0
        [product_sku] => 1932
        [product_gtin] => 978-84-942969-2-5
        [product_mpn] => 9788494296925
        [product_name] => Si, eres creativo. Técnicas para potenciar tu creatividad
        [slug] => si-eres-creativo-tecnicas-para-potenciar-tu-creatividad
        [product_s_desc] => 
        [product_desc] => 

    Este libro es para todos aquellos que desean expandir y liberar la creatividad de sus mentes, para aquellos que sienten verdadera pasión por ser creativos. No pretendo lavar el cerebro ni influenciar el pensamiento de nadie, sino ayudar a los pensadores creativos a desarrollar su potencial al máximo. No pretendo dictar lo que se debe hacer, sino abrirle los ojos ante tu propia visión y posibilidades creativas. Si te comprometes con las sugerencias que propone este libro, lograrás cambiar tu punto de vista y desarrollarás en tu interior un sentido de la creatividad mucho mayor. Ser creativo no se limita al ámbito académico, se trata más bien de cambiar la forma en la que vemos, pensamos e interpretamos nuestro entorno. Antes de continuar leyendo, debes abrir la mente a las posibilidades creativas que ya posees. Deberías desarrollar tu creatividad por tu propio bien y no para impresionar a otros. Lo que vas a aprender aquí no es una fórmula para diferenciarte de los demás, sino un enfoque de pensamiento que transformará tu yo del presente en un yo mucho más creativo.

    [product_weight] => 0.5000 [product_weight_uom] => KG [product_length] => 24.0000 [product_width] => 17.0000 [product_height] => 0.0000 [product_lwh_uom] => CM [product_url] => [product_in_stock] => 0 [product_ordered] => 0 [product_stockhandle] => 0 [low_stock_notification] => 0 [product_available_date] => 2018-04-09 20:11:40 [product_availability] => [product_special] => 0 [product_discontinued] => 0 [pordering] => 0 [product_sales] => 0 [product_unit] => KG [product_packaging] => 0 [product_params] => min_order_level=""|max_order_level=""|step_order_level=""|product_box=""| [intnotes] => [customtitle] => Libro: Si, eres creativo. Técnicas para potenciar tu creatividad | Autor: Masaaki Hasegawa | Isbn: 9788494296925 [metadesc] =>

    Este libro es para todos aquellos que desean expandir y liberar la creatividad de sus mentes, para aquellos que sienten verdadera pasión por ser creativos. No pretendo lavar el cerebro ni influenciar el pensamiento de nadie, sino ayudar a los pensadores creativos a desarrollar su potencial al máximo. No pretendo dictar lo que se debe hacer, sino abrirle los ojos ante tu propia...

    [metakey] => Advook Editorial, Marketing - Mercadeo, Masaaki Hasegawa, 978-84-942969-2-5, 9788494296925 [metarobot] => [metaauthor] => Universilibros - Una institución al servicio de la cultura nacional [layout] => default [published] => 1 [product_canon_category_id] => [_lhash:VmTable:private] => 1008e0fafcf2cc43203eeadcbdc87023 [_tbl:protected] => #__virtuemart_products [_tbl_lang:protected] => #__virtuemart_products_es_es [_tbl_key:protected] => virtuemart_product_id [_tbl_keys:protected] => Array ( [0] => virtuemart_product_id ) [_pkey:protected] => virtuemart_product_id [_pkeyForm:protected] => cid [_obkeys:protected] => Array ( [product_name] => 1 [slug] => 1 ) [_unique:protected] => 1 [_unique_name:protected] => Array ( [slug] => 1 ) [_orderingKey:protected] => ordering [_slugAutoName:protected] => product_name [_slugName:protected] => slug [_db:protected] => JDatabaseDriverMysqli Object ( [name] => mysqli [serverType] => mysql [connection:protected] => mysqli Object ( [affected_rows] => 1 [client_info] => mysqlnd 5.0.12-dev - 20150407 - $Id: 7cc7cc96e675f6d72e5cf0f267f48e167c2abb23 $ [client_version] => 50012 [connect_errno] => 0 [connect_error] => [errno] => 0 [error] => [error_list] => Array ( ) [field_count] => 1 [host_info] => Localhost via UNIX socket [info] => [insert_id] => 0 [server_info] => 5.7.28 [server_version] => 50728 [stat] => Uptime: 5582 Threads: 1 Questions: 131914 Slow queries: 0 Opens: 7537 Flush tables: 1 Open tables: 2000 Queries per second avg: 23.632 [sqlstate] => 00000 [protocol_version] => 10 [thread_id] => 1589 [warning_count] => 0 ) [nameQuote:protected] => ` [nullDate:protected] => 0000-00-00 00:00:00 [_database:JDatabaseDriver:private] => universi_backup [count:protected] => 76 [cursor:protected] => [debug:protected] => [limit:protected] => 0 [log:protected] => Array ( ) [timings:protected] => Array ( ) [callStacks:protected] => Array ( ) [offset:protected] => 0 [options:protected] => Array ( [driver] => mysqli [host] => localhost [user] => universi_backup [password] => L2d604E=M7P~ [database] => universi_backup [prefix] => univer_ [select] => 1 [port] => 3306 [socket] => ) [sql:protected] => JDatabaseQueryMysqli Object ( [offset:protected] => 0 [limit:protected] => 0 [db:protected] => JDatabaseDriverMysqli Object *RECURSION* [sql:protected] => [type:protected] => select [element:protected] => [select:protected] => JDatabaseQueryElement Object ( [name:protected] => SELECT [elements:protected] => Array ( [0] => a.category_parent_id ) [glue:protected] => , ) [delete:protected] => [update:protected] => [insert:protected] => [from:protected] => JDatabaseQueryElement Object ( [name:protected] => FROM [elements:protected] => Array ( [0] => `#__virtuemart_category_categories` AS `a` ) [glue:protected] => , ) [join:protected] => [set:protected] => [where:protected] => JDatabaseQueryElement Object ( [name:protected] => WHERE [elements:protected] => Array ( [0] => `category_child_id` = "2977" ) [glue:protected] => AND ) [group:protected] => [having:protected] => [columns:protected] => [values:protected] => [order:protected] => [autoIncrementField:protected] => [call:protected] => [exec:protected] => [union:protected] => [unionAll:protected] => [selectRowNumber:protected] => ) [tablePrefix:protected] => univer_ [utf:protected] => 1 [utf8mb4:protected] => 1 [errorNum:protected] => 0 [errorMsg:protected] => [transactionDepth:protected] => 0 [disconnectHandlers:protected] => Array ( ) ) [_rules:protected] => [_trackAssets:protected] => [_locked:protected] => [_loggable:protected] => 1 [_xParams] => product_params [_varsToPushParam] => Array ( [min_order_level] => Array ( [0] => [1] => float ) [max_order_level] => Array ( [0] => [1] => float ) [step_order_level] => Array ( [0] => [1] => float ) [product_box] => Array ( [0] => [1] => float ) ) [_translatable] => 1 [_translatableFields:protected] => Array ( [0] => product_name [1] => product_s_desc [2] => product_desc [3] => metadesc [4] => metakey [5] => customtitle [slug] => slug ) [_hashName:protected] => [_omittedHashFields:protected] => Array ( ) [_cryptedFields] => [_langTag:protected] => es_es [_ltmp] => [_loadedWithLangFallback] => 0 [_loaded] => 1 [_updateNulls:protected] => 1 [_toConvertDec:protected] => [_tablePreFix] => p. [_autoincrement] => 1 [_observers] => JObserverUpdater Object ( [aliases:protected] => Array ( ) [observers:protected] => Array ( ) [doCallObservers:protected] => 1 ) [created_on] => 2018-04-09 20:11:40 [created_by] => 634 [modified_on] => 2019-05-27 14:16:11 [modified_by] => 1438 [min_order_level] => [max_order_level] => [step_order_level] => [product_box] => [allIds] => Array ( [0] => 1977 ) [virtuemart_media_id] => Array ( [0] => 2633 ) [shoppergroups] => [allPrices] => Array ( [0] => Array ( [virtuemart_product_price_id] => 1977 [virtuemart_product_id] => 1977 [virtuemart_shoppergroup_id] => 0 [product_price] => 75000 [override] => 0 [product_override_price] => 0 [product_tax_id] => 0 [product_discount_id] => 0 [product_currency] => 31 [product_price_publish_up] => 0000-00-00 00:00:00 [product_price_publish_down] => 0000-00-00 00:00:00 [price_quantity_start] => 0 [price_quantity_end] => 0 [created_on] => 2018-04-09 20:11:40 [created_by] => 634 [modified_on] => 2019-05-27 14:16:11 [modified_by] => 1438 [locked_on] => 0000-00-00 00:00:00 [locked_by] => 0 [costPrice] => 75000 [basePrice] => 75000 [basePriceVariant] => 75000 [basePriceWithTax] => 0 [discountedPriceWithoutTax] => 67500 [priceBeforeTax] => 67500 [salesPrice] => 67500 [taxAmount] => 0 [salesPriceWithDiscount] => 0 [salesPriceTemp] => 67500 [unitPrice] => 0 [discountAmount] => -7500 [priceWithoutTax] => 67500 [variantModification] => 0 [DBTax] => Array ( [2] => Array ( [0] => Descuento 10% [1] => 10.0000 [2] => -% [3] => 0 [4] => 31 [5] => [6] => 1 [7] => 2 ) ) [Tax] => Array ( ) [VatTax] => Array ( ) [DATax] => Array ( ) [Marge] => Array ( ) [salesPriceTt] => 67500 [discountedPriceWithoutTaxTt] => 67500 [priceWithoutTaxTt] => 67500 [discountAmountTt] => -7500 [taxAmountTt] => 0 ) ) [selectedPrice] => 0 [virtuemart_manufacturer_id] => Array ( ) [mf_name] => [mf_desc] => [mf_url] => [categoryItem] => Array ( [0] => Array ( [virtuemart_category_id] => 85 [virtuemart_vendor_id] => 1 [category_name] => Marketing - Mercadeo [slug] => marketing-mercadeo [category_description] => [category_template] => 0 [category_layout] => 0 [category_product_layout] => 0 [products_per_row] => 0 [ordering] => 0 [shared] => 0 [cat_params] => [limit_list_step] => 0 [limit_list_initial] => 0 [metadesc] => [customtitle] => Libros sobre Marketing - Mercadeo | Universilibros [metakey] => [metarobot] => [metaauthor] => [published] => 1 [created_on] => 0000-00-00 00:00:00 [created_by] => 0 [modified_on] => 2017-03-22 14:49:03 [modified_by] => 634 [show_store_desc] => [showcategory_desc] => [showcategory] => [categories_per_row] => [showproducts] => [omitLoaded] => [showsearch] => [productsublayout] => [featured] => [featured_rows] => [omitLoaded_featured] => [discontinued] => [discontinued_rows] => [omitLoaded_discontinued] => [latest] => [latest_rows] => [omitLoaded_latest] => [topten] => [topten_rows] => [omitLoaded_topten] => [recent] => [recent_rows] => [omitLoaded_recent] => [id] => 9972 ) [1] => Array ( [virtuemart_category_id] => 106 [virtuemart_vendor_id] => 1 [category_name] => Libro [slug] => libro [category_description] => [category_template] => 0 [category_layout] => 0 [category_product_layout] => 0 [products_per_row] => 0 [ordering] => 0 [shared] => 0 [cat_params] => [limit_list_step] => 0 [limit_list_initial] => 0 [metadesc] => [customtitle] => [metakey] => [metarobot] => [metaauthor] => [published] => 1 [created_on] => 2016-08-05 15:55:35 [created_by] => 634 [modified_on] => 2016-08-21 02:46:29 [modified_by] => 634 [show_store_desc] => [showcategory_desc] => [showcategory] => [categories_per_row] => [showproducts] => [omitLoaded] => [showsearch] => [productsublayout] => [featured] => [featured_rows] => [omitLoaded_featured] => [discontinued] => [discontinued_rows] => [omitLoaded_discontinued] => [latest] => [latest_rows] => [omitLoaded_latest] => [topten] => [topten_rows] => [omitLoaded_topten] => [recent] => [recent_rows] => [omitLoaded_recent] => [id] => 9974 ) [2] => Array ( [virtuemart_category_id] => 2946 [virtuemart_vendor_id] => 1 [category_name] => Masaaki Hasegawa [slug] => masaaki-hasegawa [category_description] =>

    Masaaki Hasegawa, autor de Sí, eres creativo. Técnicas para potenciar tu creatividad, es el Fundador de Third Vision, consultora de creatividad y management, y de Creativida, la plataforma “red de conocimiento creativo”. Cuenta con una extensa experiencia en estrategia y desarrollo de negocios, siendo Jefe de Inversión en Daiwa Securities, una de las empresas financieras más importantes de Japón, o asumiendo la dirección estratégica en empresas internacionales de Europa, Oriente Medio y Asia, entre ellas, Guester Techonologies de Israel. Hasegawa es también conferenciante habitual en el Instituto de Empresa de Madrid y la Rikkyo University en Tokio. Ha participado como ponente en el FITC, congreso de fama internacional sobre creatividad, y en White Bull, referente en Tecnología e Innovación Europea. En esta línea, dirige un curso de creatividad en Udemy, la plataforma de educación más grande del mundo, en el que cuenta con más de 2000 estudiantes.

    [category_template] => [category_layout] => default [category_product_layout] => default [products_per_row] => 0 [ordering] => 0 [shared] => 0 [cat_params] => show_store_desc=""|showcategory_desc=""|showcategory=""|categories_per_row=""|showproducts=""|omitLoaded=""|showsearch=""|productsublayout=""|featured=""|featured_rows=""|omitLoaded_featured=""|discontinued=""|discontinued_rows=""|omitLoaded_discontinued=""|latest=""|latest_rows=""|omitLoaded_latest=""|topten=""|topten_rows=""|omitLoaded_topten=""|recent=""|recent_rows=""|omitLoaded_recent=""| [limit_list_step] => 0 [limit_list_initial] => 0 [metadesc] => [customtitle] => Libros de Masaaki Hasegawa | Universilibros [metakey] => [metarobot] => [metaauthor] => [published] => 1 [created_on] => 2018-04-09 20:11:40 [created_by] => 634 [modified_on] => 2018-04-18 15:36:09 [modified_by] => 634 [show_store_desc] => [showcategory_desc] => [showcategory] => [categories_per_row] => [showproducts] => [omitLoaded] => [showsearch] => [productsublayout] => [featured] => [featured_rows] => [omitLoaded_featured] => [discontinued] => [discontinued_rows] => [omitLoaded_discontinued] => [latest] => [latest_rows] => [omitLoaded_latest] => [topten] => [topten_rows] => [omitLoaded_topten] => [recent] => [recent_rows] => [omitLoaded_recent] => [id] => 9973 ) [3] => Array ( [virtuemart_category_id] => 2977 [virtuemart_vendor_id] => 1 [category_name] => Advook Editorial [slug] => advook-editorial [category_description] => [category_template] => [category_layout] => [category_product_layout] => [products_per_row] => [ordering] => 0 [shared] => 0 [cat_params] => show_store_desc=""|showcategory_desc=""|showcategory=""|categories_per_row=""|showproducts=""|omitLoaded=""|showsearch=""|productsublayout=""|featured=""|featured_rows=""|omitLoaded_featured=""|discontinued=""|discontinued_rows=""|omitLoaded_discontinued=""|latest=""|latest_rows=""|omitLoaded_latest=""|topten=""|topten_rows=""|omitLoaded_topten=""|recent=""|recent_rows=""|omitLoaded_recent=""| [limit_list_step] => 0 [limit_list_initial] => 0 [metadesc] => [customtitle] => [metakey] => [metarobot] => [metaauthor] => [published] => 1 [created_on] => 2018-04-18 13:16:50 [created_by] => 634 [modified_on] => 2018-04-18 13:22:50 [modified_by] => 634 [show_store_desc] => [showcategory_desc] => [showcategory] => [categories_per_row] => [showproducts] => [omitLoaded] => [showsearch] => [productsublayout] => [featured] => [featured_rows] => [omitLoaded_featured] => [discontinued] => [discontinued_rows] => [omitLoaded_discontinued] => [latest] => [latest_rows] => [omitLoaded_latest] => [topten] => [topten_rows] => [omitLoaded_topten] => [recent] => [recent_rows] => [omitLoaded_recent] => [id] => 10127 ) ) [canonCatId] => 85 [canonCatIdname] => [categories] => Array ( [0] => 85 [1] => 106 [2] => 2946 [3] => 2977 ) [virtuemart_category_id] => 2977 [ordering] => 0 [id] => 10127 [category_name] => Advook Editorial [orderable] => 1 [modificatorSum] => 0 [product_tax_id] => 0 [amount] => 1 [quantity] => 1 [prices] => Array ( [virtuemart_product_price_id] => 1977 [virtuemart_product_id] => 1977 [virtuemart_shoppergroup_id] => 0 [product_price] => 75000 [override] => 0 [product_override_price] => 0 [product_tax_id] => 0 [product_discount_id] => 0 [product_currency] => 31 [product_price_publish_up] => 0000-00-00 00:00:00 [product_price_publish_down] => 0000-00-00 00:00:00 [price_quantity_start] => 0 [price_quantity_end] => 0 [created_on] => 2018-04-09 20:11:40 [created_by] => 634 [modified_on] => 2019-05-27 14:16:11 [modified_by] => 1438 [locked_on] => 0000-00-00 00:00:00 [locked_by] => 0 [costPrice] => 75000 [basePrice] => 75000 [basePriceVariant] => 75000 [basePriceWithTax] => 0 [discountedPriceWithoutTax] => 67500 [priceBeforeTax] => 67500 [salesPrice] => 67500 [taxAmount] => 0 [salesPriceWithDiscount] => 0 [salesPriceTemp] => 67500 [unitPrice] => 0 [discountAmount] => -7500 [priceWithoutTax] => 67500 [variantModification] => 0 [DBTax] => Array ( [2] => Array ( [0] => Descuento 10% [1] => 10.0000 [2] => -% [3] => 0 [4] => 31 [5] => [6] => 1 [7] => 2 ) ) [Tax] => Array ( ) [VatTax] => Array ( ) [DATax] => Array ( ) [Marge] => Array ( ) [salesPriceTt] => 67500 [discountedPriceWithoutTaxTt] => 67500 [priceWithoutTaxTt] => 67500 [discountAmountTt] => -7500 [taxAmountTt] => 0 ) [canonical] => index.php?option=com_virtuemart&view=productdetails&virtuemart_product_id=1977&virtuemart_category_id=85 [link] => index.php?option=com_virtuemart&view=productdetails&virtuemart_product_id=1977&virtuemart_category_id=2977 [addToCartButton] => [images] => Array ( [0] => VmImage Object ( [media_attributes] => 0 [setRole] => [file_name] => 1932_1 [file_extension] => jpg [virtuemart_media_id] => 2633 [_foldersToTest:VmMediaHandler:private] => Array ( [0] => /home/universilibros/public_html/images/stories/virtuemart/product/ [1] => /home/universilibros/public_html/images/stories/virtuemart/product/resized/ ) [_actions:VmMediaHandler:private] => Array ( ) [_mLocation:VmMediaHandler:private] => Array ( ) [_hidden:VmMediaHandler:private] => Array ( ) [theme_url] => components/com_virtuemart/ [virtuemart_vendor_id] => 1 [file_title] => Si, eres creativo. Técnicas para potenciar tu creatividad [file_description] => [file_meta] => Libro: Si, eres creativo. Técnicas para potenciar tu creatividad - Autor: Masaaki Hasegawa - Isbn: 8494296925 [file_class] => [file_mimetype] => image/jpeg [file_type] => product [file_url] => images/stories/virtuemart/product/1932_1.jpg [file_url_thumb] => [published] => 1 [file_is_downloadable] => 0 [file_is_forSale] => 0 [file_is_product_image] => 0 [shared] => 0 [file_params] => [file_lang] => [created_on] => 2018-04-09 20:11:40 [created_by] => 634 [modified_on] => 2018-04-18 13:25:39 [modified_by] => 634 [file_url_folder] => images/stories/virtuemart/product/ [file_path_folder] => images/stories/virtuemart/product/ [file_url_folder_thumb] => images/stories/virtuemart/product/resized/ [media_role] => file_is_displayable [file_name_thumb] => 1932_1_0x90 ) ) [file_url_thumb] => [file_url] => images/stories/virtuemart/product/1932_1.jpg [stock] => stdClass Object ( [stock_tip] => Lo sentimos, actualmente no hay existencias de este producto [stock_level] => nostock ) [customfieldsSorted] => Array ( [normal] => Array ( [0] => stdClass Object ( [virtuemart_custom_id] => 3 [custom_parent_id] => 0 [virtuemart_vendor_id] => 1 [custom_jplugin_id] => 0 [custom_element] => 0 [admin_only] => 0 [custom_title] => Indice [show_title] => 0 [custom_tip] => [custom_value] => [custom_desc] => [field_type] => X [is_list] => 0 [is_hidden] => 0 [is_cart_attribute] => 0 [is_input] => 0 [layout_pos] => [custom_params] => 0 [shared] => 0 [published] => 1 [ordering] => 0 [virtuemart_shoppergroup_id] => [virtuemart_customfield_id] => 10393 [virtuemart_product_id] => 1977 [customfield_value] =>

    ÍNDICE 

     

    AVISO LEGAL

     

    INTRODUCCIÓN

     

    1. CREATIVIDAD

    ¿Qué piensas y cómo lo piensas?

    Por qué necesitamos ser creativos

    ¿Qué es la creatividad? Tres aspectos de la creatividad

    ¿Quién decide?

    Lo que hemos creído hasta ahora

    Tres niveles de creatividad

     

    1. MENTALIDAD

    El nivel de creatividad depende de la imagen de uno mismo

    Mentalidad/Sistema de creencias

    ¿Cómo cambiar el paradigma de nuestro sistema de creencias?

    Autoestima, autoeficacia y dialogo interno

    Establecer objetos

    ¿Qué significa establecer objetivos?

    Valor

    ¿Cómo establecer objetivos?

    Verbalización de los objetivos

    Experimentar los objetivos

    Afirmación positiva

     

    1. VERBAL

    Creación de conceptos

    Pensamiento sistemático

    División de conceptos

    Reconectar y categorizar

    Invertir

    Realizar mapas mentales

    Visualizar tus pensamientos

    Pensamiento visual y pensamiento basado en la fórmula

     

    1. NO VERBAL

    Estimulación multisensorial

    Dominar los sentidos nos lleva a distintos estados mentales

    Cómo usar la estimulación multisensorial

    Meditación

    Preparación para la meditación

    Cinética

    Meditación en tres direcciones

    Meditación esclarecedora

    Sinestesia

    La técnica de Dalí

    Mentor virtual

     

    1. APLICACIÓN PRÁCTICA

    Cómo aplicar lo aprendido a tu trabajo

    El dinero que ganas no equivale a tu creatividad

    La creatividad no es sinónimo de resolución de problemas

    La creatividad no es solo para los artistas y diseñadores

    Puedes intercambiar tu valor por valor sin utilizar dinero

    Creatividad y negocios

    Creatividad y carrera profesional

    Deja de ver la tele

    Concentración

    Cómo gestionar la ansiedad y el miedo

    Alcanzar un estado de paz mental

    Salud

    La relación con los demás

    Dinero

     

    1. PENSAMIENTO PROGRESIVO

    Libérate de ti mismo

    Es hora de cambiar

    Cuestionar

    Cuestionar acelera el pensamiento creativo

    Percepción y tiempo

    Acercar la realidad, no la Ley de la Atracción

    Acercar la realidad ideal

    Gestión de conflictos

    Las expectativas de los demás

    Libérate

    Provocativo

    Menos es más

     

    1. 1+1=3
    [customfield_price] => 0.000000 [customfield_params] => [fpublished] => 0 [override] => 0 [disabler] => 0 [_varsToPushParam] => 0 [display] =>

    ÍNDICE 

     

    AVISO LEGAL

     

    INTRODUCCIÓN

     

    1. CREATIVIDAD

    ¿Qué piensas y cómo lo piensas?

    Por qué necesitamos ser creativos

    ¿Qué es la creatividad? Tres aspectos de la creatividad

    ¿Quién decide?

    Lo que hemos creído hasta ahora

    Tres niveles de creatividad

     

    1. MENTALIDAD

    El nivel de creatividad depende de la imagen de uno mismo

    Mentalidad/Sistema de creencias

    ¿Cómo cambiar el paradigma de nuestro sistema de creencias?

    Autoestima, autoeficacia y dialogo interno

    Establecer objetos

    ¿Qué significa establecer objetivos?

    Valor

    ¿Cómo establecer objetivos?

    Verbalización de los objetivos

    Experimentar los objetivos

    Afirmación positiva

     

    1. VERBAL

    Creación de conceptos

    Pensamiento sistemático

    División de conceptos

    Reconectar y categorizar

    Invertir

    Realizar mapas mentales

    Visualizar tus pensamientos

    Pensamiento visual y pensamiento basado en la fórmula

     

    1. NO VERBAL

    Estimulación multisensorial

    Dominar los sentidos nos lleva a distintos estados mentales

    Cómo usar la estimulación multisensorial

    Meditación

    Preparación para la meditación

    Cinética

    Meditación en tres direcciones

    Meditación esclarecedora

    Sinestesia

    La técnica de Dalí

    Mentor virtual

     

    1. APLICACIÓN PRÁCTICA

    Cómo aplicar lo aprendido a tu trabajo

    El dinero que ganas no equivale a tu creatividad

    La creatividad no es sinónimo de resolución de problemas

    La creatividad no es solo para los artistas y diseñadores

    Puedes intercambiar tu valor por valor sin utilizar dinero

    Creatividad y negocios

    Creatividad y carrera profesional

    Deja de ver la tele

    Concentración

    Cómo gestionar la ansiedad y el miedo

    Alcanzar un estado de paz mental

    Salud

    La relación con los demás

    Dinero

     

    1. PENSAMIENTO PROGRESIVO

    Libérate de ti mismo

    Es hora de cambiar

    Cuestionar

    Cuestionar acelera el pensamiento creativo

    Percepción y tiempo

    Acercar la realidad, no la Ley de la Atracción

    Acercar la realidad ideal

    Gestión de conflictos

    Las expectativas de los demás

    Libérate

    Provocativo

    Menos es más

     

    1. 1+1=3
    ) [1] => stdClass Object ( [virtuemart_custom_id] => 4 [custom_parent_id] => 0 [virtuemart_vendor_id] => 1 [custom_jplugin_id] => 0 [custom_element] => 0 [admin_only] => 0 [custom_title] => Año [show_title] => 0 [custom_tip] => [custom_value] => [custom_desc] => [field_type] => S [is_list] => 0 [is_hidden] => 0 [is_cart_attribute] => 0 [is_input] => 0 [layout_pos] => [custom_params] => addEmpty=0|selectType=0| [shared] => 0 [published] => 1 [ordering] => 0 [virtuemart_shoppergroup_id] => [virtuemart_customfield_id] => 10394 [virtuemart_product_id] => 1977 [customfield_value] => 2016 [customfield_price] => 0.000000 [customfield_params] => [fpublished] => 0 [override] => 0 [disabler] => 0 [_varsToPushParam] => Array ( [addEmpty] => Array ( [0] => 0 [1] => int ) [selectType] => Array ( [0] => 0 [1] => int ) [multiplyPrice] => Array ( [0] => [1] => string ) [transform] => Array ( [0] => [1] => area ) ) [addEmpty] => 0 [selectType] => 0 [multiplyPrice] => [transform] => [_xParams] => customfield_params [display] => 2016 ) [2] => stdClass Object ( [virtuemart_custom_id] => 5 [custom_parent_id] => 0 [virtuemart_vendor_id] => 1 [custom_jplugin_id] => 0 [custom_element] => 0 [admin_only] => 0 [custom_title] => Terminado [show_title] => 0 [custom_tip] => [custom_value] => [custom_desc] => [field_type] => S [is_list] => 0 [is_hidden] => 0 [is_cart_attribute] => 0 [is_input] => 0 [layout_pos] => [custom_params] => addEmpty=0|selectType=0| [shared] => 0 [published] => 1 [ordering] => 0 [virtuemart_shoppergroup_id] => [virtuemart_customfield_id] => 10395 [virtuemart_product_id] => 1977 [customfield_value] => Rustico [customfield_price] => 0.000000 [customfield_params] => [fpublished] => 0 [override] => 0 [disabler] => 0 [_varsToPushParam] => Array ( [addEmpty] => Array ( [0] => 0 [1] => int ) [selectType] => Array ( [0] => 0 [1] => int ) [multiplyPrice] => Array ( [0] => [1] => string ) [transform] => Array ( [0] => [1] => area ) ) [addEmpty] => 0 [selectType] => 0 [multiplyPrice] => [transform] => [_xParams] => customfield_params [display] => Rustico ) [3] => stdClass Object ( [virtuemart_custom_id] => 7 [custom_parent_id] => 0 [virtuemart_vendor_id] => 1 [custom_jplugin_id] => 0 [custom_element] => 0 [admin_only] => 0 [custom_title] => Paginas [show_title] => 1 [custom_tip] => [custom_value] => [custom_desc] => [field_type] => S [is_list] => 0 [is_hidden] => 0 [is_cart_attribute] => 0 [is_input] => 0 [layout_pos] => [custom_params] => addEmpty=0|selectType=0| [shared] => 0 [published] => 1 [ordering] => 0 [virtuemart_shoppergroup_id] => [virtuemart_customfield_id] => 10396 [virtuemart_product_id] => 1977 [customfield_value] => 151 [customfield_price] => 0.000000 [customfield_params] => [fpublished] => 0 [override] => 0 [disabler] => 0 [_varsToPushParam] => Array ( [addEmpty] => Array ( [0] => 0 [1] => int ) [selectType] => Array ( [0] => 0 [1] => int ) [multiplyPrice] => Array ( [0] => [1] => string ) [transform] => Array ( [0] => [1] => area ) ) [addEmpty] => 0 [selectType] => 0 [multiplyPrice] => [transform] => [_xParams] => customfield_params [display] => 151 ) [4] => stdClass Object ( [virtuemart_custom_id] => 11 [custom_parent_id] => 0 [virtuemart_vendor_id] => 1 [custom_jplugin_id] => 0 [custom_element] => 0 [admin_only] => 0 [custom_title] => Edicion [show_title] => 1 [custom_tip] => [custom_value] => [custom_desc] => [field_type] => S [is_list] => 0 [is_hidden] => 0 [is_cart_attribute] => 0 [is_input] => 0 [layout_pos] => [custom_params] => addEmpty="0"|selectType="0"| [shared] => 0 [published] => 1 [ordering] => 0 [virtuemart_shoppergroup_id] => [virtuemart_customfield_id] => 10397 [virtuemart_product_id] => 1977 [customfield_value] => Segunda [customfield_price] => 0.000000 [customfield_params] => [fpublished] => 0 [override] => 0 [disabler] => 0 [_varsToPushParam] => Array ( [addEmpty] => Array ( [0] => 0 [1] => int ) [selectType] => Array ( [0] => 0 [1] => int ) [multiplyPrice] => Array ( [0] => [1] => string ) [transform] => Array ( [0] => [1] => area ) ) [addEmpty] => 0 [selectType] => 0 [multiplyPrice] => [transform] => [_xParams] => customfield_params [display] => Segunda ) ) ) )
    Precio de venta con descuento:
    Descuentos Universilibros10%
    Precio
    Antes:
    COP
    $ 75.000
    Ahora:
    COP
    $ 67.500
    Descuento: COP $ -7.500
    Precio / kg:
    Producto no disponible.
    Puede solicitar ser notificado cuando tengamos disponibilidad en la tienda.
    Notificarme
    TableProducts Object
    (
        [virtuemart_product_id] => 1970
        [virtuemart_vendor_id] => 1
        [product_parent_id] => 0
        [product_sku] => 1925
        [product_gtin] => 978-84-942969-3-2
        [product_mpn] => 9788494296932
        [product_name] => Merchandising & retail. Comunicación en el punto de venta
        [slug] => merchandising-retail-comunicacion-en-el-punto-de-venta
        [product_s_desc] => 
        [product_desc] => 

    Cuando hablamos de merchandising, hacemos alusión a conceptos como la distribución comercial, comercio, la psicología del consumo, el escaparatismo o la publicidad en el lugar de venta. Frente a la realidad que ofrece el nuevo contexto económico, social y tecnológico, los establecimientos comerciales se ven obligados a buscar constantemente soluciones eficaces y eficientes para aumentar no solo la probabilidad de venta sino las ventas reales.

    [product_weight] => 0.5000 [product_weight_uom] => KG [product_length] => 24.0000 [product_width] => 17.0000 [product_height] => 0.0000 [product_lwh_uom] => CM [product_url] => [product_in_stock] => 0 [product_ordered] => 0 [product_stockhandle] => 0 [low_stock_notification] => 0 [product_available_date] => 2018-04-09 20:11:40 [product_availability] => [product_special] => 0 [product_discontinued] => 0 [pordering] => 0 [product_sales] => 0 [product_unit] => KG [product_packaging] => 0 [product_params] => min_order_level=""|max_order_level=""|step_order_level=""|product_box=""| [intnotes] => [customtitle] => Libro: Merchandising & retail. Comunicación en el punto de venta | Autor: Gloria Jiménez Marín | Isbn: 9788494296932 [metadesc] =>

    Cuando hablamos de merchandising, hacemos alusión a conceptos como la distribución comercial, comercio, la psicología del consumo, el escaparatismo o la publicidad en el lugar de venta. Frente a la realidad que ofrece el nuevo contexto económico, social y tecnológico, los establecimientos comerciales se ven obligados a buscar constantemente soluciones eficaces y eficientes para...

    [metakey] => Advook Editorial, Publicidad, Gloria Jiménez Marín, 978-84-942969-3-2, 9788494296932 [metarobot] => [metaauthor] => Universilibros - Una institución al servicio de la cultura nacional [layout] => default [published] => 1 [product_canon_category_id] => [_lhash:VmTable:private] => 1a45071dbadbc92850df3be73173be9f [_tbl:protected] => #__virtuemart_products [_tbl_lang:protected] => #__virtuemart_products_es_es [_tbl_key:protected] => virtuemart_product_id [_tbl_keys:protected] => Array ( [0] => virtuemart_product_id ) [_pkey:protected] => virtuemart_product_id [_pkeyForm:protected] => cid [_obkeys:protected] => Array ( [product_name] => 1 [slug] => 1 ) [_unique:protected] => 1 [_unique_name:protected] => Array ( [slug] => 1 ) [_orderingKey:protected] => ordering [_slugAutoName:protected] => product_name [_slugName:protected] => slug [_db:protected] => JDatabaseDriverMysqli Object ( [name] => mysqli [serverType] => mysql [connection:protected] => mysqli Object ( [affected_rows] => -1 [client_info] => mysqlnd 5.0.12-dev - 20150407 - $Id: 7cc7cc96e675f6d72e5cf0f267f48e167c2abb23 $ [client_version] => 50012 [connect_errno] => 0 [connect_error] => [errno] => 0 [error] => [error_list] => Array ( ) [field_count] => 1 [host_info] => Localhost via UNIX socket [info] => [insert_id] => 0 [server_info] => 5.7.28 [server_version] => 50728 [stat] => Uptime: 5582 Threads: 1 Questions: 131915 Slow queries: 0 Opens: 7537 Flush tables: 1 Open tables: 2000 Queries per second avg: 23.632 [sqlstate] => 00000 [protocol_version] => 10 [thread_id] => 1589 [warning_count] => 0 ) [nameQuote:protected] => ` [nullDate:protected] => 0000-00-00 00:00:00 [_database:JDatabaseDriver:private] => universi_backup [count:protected] => 76 [cursor:protected] => [debug:protected] => [limit:protected] => 0 [log:protected] => Array ( ) [timings:protected] => Array ( ) [callStacks:protected] => Array ( ) [offset:protected] => 0 [options:protected] => Array ( [driver] => mysqli [host] => localhost [user] => universi_backup [password] => L2d604E=M7P~ [database] => universi_backup [prefix] => univer_ [select] => 1 [port] => 3306 [socket] => ) [sql:protected] => JDatabaseQueryMysqli Object ( [offset:protected] => 0 [limit:protected] => 0 [db:protected] => JDatabaseDriverMysqli Object *RECURSION* [sql:protected] => [type:protected] => select [element:protected] => [select:protected] => JDatabaseQueryElement Object ( [name:protected] => SELECT [elements:protected] => Array ( [0] => a.category_parent_id ) [glue:protected] => , ) [delete:protected] => [update:protected] => [insert:protected] => [from:protected] => JDatabaseQueryElement Object ( [name:protected] => FROM [elements:protected] => Array ( [0] => `#__virtuemart_category_categories` AS `a` ) [glue:protected] => , ) [join:protected] => [set:protected] => [where:protected] => JDatabaseQueryElement Object ( [name:protected] => WHERE [elements:protected] => Array ( [0] => `category_child_id` = "2977" ) [glue:protected] => AND ) [group:protected] => [having:protected] => [columns:protected] => [values:protected] => [order:protected] => [autoIncrementField:protected] => [call:protected] => [exec:protected] => [union:protected] => [unionAll:protected] => [selectRowNumber:protected] => ) [tablePrefix:protected] => univer_ [utf:protected] => 1 [utf8mb4:protected] => 1 [errorNum:protected] => 0 [errorMsg:protected] => [transactionDepth:protected] => 0 [disconnectHandlers:protected] => Array ( ) ) [_rules:protected] => [_trackAssets:protected] => [_locked:protected] => [_loggable:protected] => 1 [_xParams] => product_params [_varsToPushParam] => Array ( [min_order_level] => Array ( [0] => [1] => float ) [max_order_level] => Array ( [0] => [1] => float ) [step_order_level] => Array ( [0] => [1] => float ) [product_box] => Array ( [0] => [1] => float ) ) [_translatable] => 1 [_translatableFields:protected] => Array ( [0] => product_name [1] => product_s_desc [2] => product_desc [3] => metadesc [4] => metakey [5] => customtitle [slug] => slug ) [_hashName:protected] => [_omittedHashFields:protected] => Array ( ) [_cryptedFields] => [_langTag:protected] => es_es [_ltmp] => [_loadedWithLangFallback] => 0 [_loaded] => 1 [_updateNulls:protected] => 1 [_toConvertDec:protected] => [_tablePreFix] => p. [_autoincrement] => 1 [_observers] => JObserverUpdater Object ( [aliases:protected] => Array ( ) [observers:protected] => Array ( ) [doCallObservers:protected] => 1 ) [created_on] => 2018-04-09 20:11:40 [created_by] => 634 [modified_on] => 2019-05-27 14:24:17 [modified_by] => 1438 [min_order_level] => [max_order_level] => [step_order_level] => [product_box] => [allIds] => Array ( [0] => 1970 ) [virtuemart_media_id] => Array ( [0] => 2626 ) [shoppergroups] => [allPrices] => Array ( [0] => Array ( [virtuemart_product_price_id] => 1970 [virtuemart_product_id] => 1970 [virtuemart_shoppergroup_id] => 0 [product_price] => 70000 [override] => 0 [product_override_price] => 0 [product_tax_id] => 0 [product_discount_id] => 0 [product_currency] => 31 [product_price_publish_up] => 0000-00-00 00:00:00 [product_price_publish_down] => 0000-00-00 00:00:00 [price_quantity_start] => 0 [price_quantity_end] => 0 [created_on] => 2018-04-09 20:11:40 [created_by] => 634 [modified_on] => 2019-05-27 14:24:17 [modified_by] => 1438 [locked_on] => 0000-00-00 00:00:00 [locked_by] => 0 [costPrice] => 70000 [basePrice] => 70000 [basePriceVariant] => 70000 [basePriceWithTax] => 0 [discountedPriceWithoutTax] => 63000 [priceBeforeTax] => 63000 [salesPrice] => 63000 [taxAmount] => 0 [salesPriceWithDiscount] => 0 [salesPriceTemp] => 63000 [unitPrice] => 0 [discountAmount] => -7000 [priceWithoutTax] => 63000 [variantModification] => 0 [DBTax] => Array ( [2] => Array ( [0] => Descuento 10% [1] => 10.0000 [2] => -% [3] => 0 [4] => 31 [5] => [6] => 1 [7] => 2 ) ) [Tax] => Array ( ) [VatTax] => Array ( ) [DATax] => Array ( ) [Marge] => Array ( ) [salesPriceTt] => 63000 [discountedPriceWithoutTaxTt] => 63000 [priceWithoutTaxTt] => 63000 [discountAmountTt] => -7000 [taxAmountTt] => 0 ) ) [selectedPrice] => 0 [virtuemart_manufacturer_id] => Array ( ) [mf_name] => [mf_desc] => [mf_url] => [categoryItem] => Array ( [0] => Array ( [virtuemart_category_id] => 69 [virtuemart_vendor_id] => 1 [category_name] => Publicidad [slug] => publicidad [category_description] => [category_template] => 0 [category_layout] => 0 [category_product_layout] => 0 [products_per_row] => 0 [ordering] => 0 [shared] => 0 [cat_params] => [limit_list_step] => 0 [limit_list_initial] => 0 [metadesc] => [customtitle] => Libros sobre Publicidad | Universilibros [metakey] => [metarobot] => [metaauthor] => [published] => 1 [created_on] => 0000-00-00 00:00:00 [created_by] => 0 [modified_on] => 2017-03-22 14:45:59 [modified_by] => 634 [show_store_desc] => [showcategory_desc] => [showcategory] => [categories_per_row] => [showproducts] => [omitLoaded] => [showsearch] => [productsublayout] => [featured] => [featured_rows] => [omitLoaded_featured] => [discontinued] => [discontinued_rows] => [omitLoaded_discontinued] => [latest] => [latest_rows] => [omitLoaded_latest] => [topten] => [topten_rows] => [omitLoaded_topten] => [recent] => [recent_rows] => [omitLoaded_recent] => [id] => 9944 ) [1] => Array ( [virtuemart_category_id] => 85 [virtuemart_vendor_id] => 1 [category_name] => Marketing - Mercadeo [slug] => marketing-mercadeo [category_description] => [category_template] => 0 [category_layout] => 0 [category_product_layout] => 0 [products_per_row] => 0 [ordering] => 0 [shared] => 0 [cat_params] => [limit_list_step] => 0 [limit_list_initial] => 0 [metadesc] => [customtitle] => Libros sobre Marketing - Mercadeo | Universilibros [metakey] => [metarobot] => [metaauthor] => [published] => 1 [created_on] => 0000-00-00 00:00:00 [created_by] => 0 [modified_on] => 2017-03-22 14:49:03 [modified_by] => 634 [show_store_desc] => [showcategory_desc] => [showcategory] => [categories_per_row] => [showproducts] => [omitLoaded] => [showsearch] => [productsublayout] => [featured] => [featured_rows] => [omitLoaded_featured] => [discontinued] => [discontinued_rows] => [omitLoaded_discontinued] => [latest] => [latest_rows] => [omitLoaded_latest] => [topten] => [topten_rows] => [omitLoaded_topten] => [recent] => [recent_rows] => [omitLoaded_recent] => [id] => 9943 ) [2] => Array ( [virtuemart_category_id] => 106 [virtuemart_vendor_id] => 1 [category_name] => Libro [slug] => libro [category_description] => [category_template] => 0 [category_layout] => 0 [category_product_layout] => 0 [products_per_row] => 0 [ordering] => 0 [shared] => 0 [cat_params] => [limit_list_step] => 0 [limit_list_initial] => 0 [metadesc] => [customtitle] => [metakey] => [metarobot] => [metaauthor] => [published] => 1 [created_on] => 2016-08-05 15:55:35 [created_by] => 634 [modified_on] => 2016-08-21 02:46:29 [modified_by] => 634 [show_store_desc] => [showcategory_desc] => [showcategory] => [categories_per_row] => [showproducts] => [omitLoaded] => [showsearch] => [productsublayout] => [featured] => [featured_rows] => [omitLoaded_featured] => [discontinued] => [discontinued_rows] => [omitLoaded_discontinued] => [latest] => [latest_rows] => [omitLoaded_latest] => [topten] => [topten_rows] => [omitLoaded_topten] => [recent] => [recent_rows] => [omitLoaded_recent] => [id] => 9946 ) [3] => Array ( [virtuemart_category_id] => 2941 [virtuemart_vendor_id] => 1 [category_name] => Gloria Jiménez Marín [slug] => gloria-jimenez-marin [category_description] =>

    Gloria Jiménez Marín, autora de Merchandising y Retail: Comunicación en el punto de venta, es Doctora por la Universidad de Sevilla y profesora del Departamento de Comunicación Audiovisual y Publicidad de la misma. Licenciada en Publicidad y RR.PP. y Periodismo por la US, tiene una dilatada trayectoria docente en distintos departamentos de Organización de Empresas, Marketing y Comunicación (Universidad de Huelva, UCA, Escuela Universitaria de Osuna o Universitat Oberta de Catalunya). Experta en el ámbito del diseño de espacios comerciales, el merchandising, el retail y la distribución comercial, ha publicado numerosos artículos en revistas del sector como Global Media Journal, Comunicar, Questiones Publicitarias, Trípodos, Comunicación, Ámbitos o Zer y ha participado en diversos libros colectivos de publicidad. Profesionalmente ha trabajado en varios medios de comunicación (radio y prensa), en agencias de publicidad y en departamentos de comunicación de varias entidades.

    [category_template] => [category_layout] => default [category_product_layout] => default [products_per_row] => 0 [ordering] => 0 [shared] => 0 [cat_params] => show_store_desc=""|showcategory_desc=""|showcategory=""|categories_per_row=""|showproducts=""|omitLoaded=""|showsearch=""|productsublayout=""|featured=""|featured_rows=""|omitLoaded_featured=""|discontinued=""|discontinued_rows=""|omitLoaded_discontinued=""|latest=""|latest_rows=""|omitLoaded_latest=""|topten=""|topten_rows=""|omitLoaded_topten=""|recent=""|recent_rows=""|omitLoaded_recent=""| [limit_list_step] => 0 [limit_list_initial] => 0 [metadesc] => [customtitle] => Libros de Gloria Jiménez Marín | Universilibros [metakey] => [metarobot] => [metaauthor] => [published] => 1 [created_on] => 2018-04-09 20:11:40 [created_by] => 634 [modified_on] => 2018-04-18 15:40:32 [modified_by] => 634 [show_store_desc] => [showcategory_desc] => [showcategory] => [categories_per_row] => [showproducts] => [omitLoaded] => [showsearch] => [productsublayout] => [featured] => [featured_rows] => [omitLoaded_featured] => [discontinued] => [discontinued_rows] => [omitLoaded_discontinued] => [latest] => [latest_rows] => [omitLoaded_latest] => [topten] => [topten_rows] => [omitLoaded_topten] => [recent] => [recent_rows] => [omitLoaded_recent] => [id] => 9945 ) [4] => Array ( [virtuemart_category_id] => 2977 [virtuemart_vendor_id] => 1 [category_name] => Advook Editorial [slug] => advook-editorial [category_description] => [category_template] => [category_layout] => [category_product_layout] => [products_per_row] => [ordering] => 0 [shared] => 0 [cat_params] => show_store_desc=""|showcategory_desc=""|showcategory=""|categories_per_row=""|showproducts=""|omitLoaded=""|showsearch=""|productsublayout=""|featured=""|featured_rows=""|omitLoaded_featured=""|discontinued=""|discontinued_rows=""|omitLoaded_discontinued=""|latest=""|latest_rows=""|omitLoaded_latest=""|topten=""|topten_rows=""|omitLoaded_topten=""|recent=""|recent_rows=""|omitLoaded_recent=""| [limit_list_step] => 0 [limit_list_initial] => 0 [metadesc] => [customtitle] => [metakey] => [metarobot] => [metaauthor] => [published] => 1 [created_on] => 2018-04-18 13:16:50 [created_by] => 634 [modified_on] => 2018-04-18 13:22:50 [modified_by] => 634 [show_store_desc] => [showcategory_desc] => [showcategory] => [categories_per_row] => [showproducts] => [omitLoaded] => [showsearch] => [productsublayout] => [featured] => [featured_rows] => [omitLoaded_featured] => [discontinued] => [discontinued_rows] => [omitLoaded_discontinued] => [latest] => [latest_rows] => [omitLoaded_latest] => [topten] => [topten_rows] => [omitLoaded_topten] => [recent] => [recent_rows] => [omitLoaded_recent] => [id] => 10131 ) ) [canonCatId] => 69 [canonCatIdname] => [categories] => Array ( [0] => 69 [1] => 85 [2] => 106 [3] => 2941 [4] => 2977 ) [virtuemart_category_id] => 2977 [ordering] => 0 [id] => 10131 [category_name] => Advook Editorial [orderable] => 1 [modificatorSum] => 0 [product_tax_id] => 0 [amount] => 1 [quantity] => 1 [prices] => Array ( [virtuemart_product_price_id] => 1970 [virtuemart_product_id] => 1970 [virtuemart_shoppergroup_id] => 0 [product_price] => 70000 [override] => 0 [product_override_price] => 0 [product_tax_id] => 0 [product_discount_id] => 0 [product_currency] => 31 [product_price_publish_up] => 0000-00-00 00:00:00 [product_price_publish_down] => 0000-00-00 00:00:00 [price_quantity_start] => 0 [price_quantity_end] => 0 [created_on] => 2018-04-09 20:11:40 [created_by] => 634 [modified_on] => 2019-05-27 14:24:17 [modified_by] => 1438 [locked_on] => 0000-00-00 00:00:00 [locked_by] => 0 [costPrice] => 70000 [basePrice] => 70000 [basePriceVariant] => 70000 [basePriceWithTax] => 0 [discountedPriceWithoutTax] => 63000 [priceBeforeTax] => 63000 [salesPrice] => 63000 [taxAmount] => 0 [salesPriceWithDiscount] => 0 [salesPriceTemp] => 63000 [unitPrice] => 0 [discountAmount] => -7000 [priceWithoutTax] => 63000 [variantModification] => 0 [DBTax] => Array ( [2] => Array ( [0] => Descuento 10% [1] => 10.0000 [2] => -% [3] => 0 [4] => 31 [5] => [6] => 1 [7] => 2 ) ) [Tax] => Array ( ) [VatTax] => Array ( ) [DATax] => Array ( ) [Marge] => Array ( ) [salesPriceTt] => 63000 [discountedPriceWithoutTaxTt] => 63000 [priceWithoutTaxTt] => 63000 [discountAmountTt] => -7000 [taxAmountTt] => 0 ) [canonical] => index.php?option=com_virtuemart&view=productdetails&virtuemart_product_id=1970&virtuemart_category_id=69 [link] => index.php?option=com_virtuemart&view=productdetails&virtuemart_product_id=1970&virtuemart_category_id=2977 [addToCartButton] => [images] => Array ( [0] => VmImage Object ( [media_attributes] => 0 [setRole] => [file_name] => 1925_1 [file_extension] => jpg [virtuemart_media_id] => 2626 [_foldersToTest:VmMediaHandler:private] => Array ( [0] => /home/universilibros/public_html/images/stories/virtuemart/product/ [1] => /home/universilibros/public_html/images/stories/virtuemart/product/resized/ ) [_actions:VmMediaHandler:private] => Array ( ) [_mLocation:VmMediaHandler:private] => Array ( ) [_hidden:VmMediaHandler:private] => Array ( ) [theme_url] => components/com_virtuemart/ [virtuemart_vendor_id] => 1 [file_title] => Merchandising & retail. Comunicación en el punto de venta [file_description] => [file_meta] => Libro: Merchandising & retail. Comunicación en el punto de venta - Autor: Gloria Jiménez Marín - Isbn: 9788494296932 [file_class] => [file_mimetype] => image/jpeg [file_type] => product [file_url] => images/stories/virtuemart/product/1925_1.jpg [file_url_thumb] => [published] => 1 [file_is_downloadable] => 0 [file_is_forSale] => 0 [file_is_product_image] => 0 [shared] => 0 [file_params] => [file_lang] => [created_on] => 2018-04-09 20:11:40 [created_by] => 634 [modified_on] => 2018-04-18 15:38:57 [modified_by] => 634 [file_url_folder] => images/stories/virtuemart/product/ [file_path_folder] => images/stories/virtuemart/product/ [file_url_folder_thumb] => images/stories/virtuemart/product/resized/ [media_role] => file_is_displayable [file_name_thumb] => 1925_1_0x90 ) ) [file_url_thumb] => [file_url] => images/stories/virtuemart/product/1925_1.jpg [stock] => stdClass Object ( [stock_tip] => Lo sentimos, actualmente no hay existencias de este producto [stock_level] => nostock ) [customfieldsSorted] => Array ( [normal] => Array ( [0] => stdClass Object ( [virtuemart_custom_id] => 3 [custom_parent_id] => 0 [virtuemart_vendor_id] => 1 [custom_jplugin_id] => 0 [custom_element] => 0 [admin_only] => 0 [custom_title] => Indice [show_title] => 0 [custom_tip] => [custom_value] => [custom_desc] => [field_type] => X [is_list] => 0 [is_hidden] => 0 [is_cart_attribute] => 0 [is_input] => 0 [layout_pos] => [custom_params] => 0 [shared] => 0 [published] => 1 [ordering] => 0 [virtuemart_shoppergroup_id] => [virtuemart_customfield_id] => 10351 [virtuemart_product_id] => 1970 [customfield_value] =>

    ÍNDICE

     

    INTRODUCCIÓN

     

    El comercio como actividad socioeconómica

    La distribución comercial

    Marketing mix y retail

    Concepto e historia del merchandising

    Tipología y objetivos del merchandising

    Elementos del merchandising

    Mobiliario, maniquíes y otros elementos

    Interiorismo y gestión del surtido

    Escaparates

    Arquitectura comercial

    Iluminación por Rodrigo Elías Zambrano

     

    FUENTES

     

    ANEXO DE IMÁGENES

    [customfield_price] => 0.000000 [customfield_params] => [fpublished] => 0 [override] => 0 [disabler] => 0 [_varsToPushParam] => 0 [display] =>

    ÍNDICE

     

    INTRODUCCIÓN

     

    El comercio como actividad socioeconómica

    La distribución comercial

    Marketing mix y retail

    Concepto e historia del merchandising

    Tipología y objetivos del merchandising

    Elementos del merchandising

    Mobiliario, maniquíes y otros elementos

    Interiorismo y gestión del surtido

    Escaparates

    Arquitectura comercial

    Iluminación por Rodrigo Elías Zambrano

     

    FUENTES

     

    ANEXO DE IMÁGENES

    ) [1] => stdClass Object ( [virtuemart_custom_id] => 4 [custom_parent_id] => 0 [virtuemart_vendor_id] => 1 [custom_jplugin_id] => 0 [custom_element] => 0 [admin_only] => 0 [custom_title] => Año [show_title] => 0 [custom_tip] => [custom_value] => [custom_desc] => [field_type] => S [is_list] => 0 [is_hidden] => 0 [is_cart_attribute] => 0 [is_input] => 0 [layout_pos] => [custom_params] => addEmpty=0|selectType=0| [shared] => 0 [published] => 1 [ordering] => 0 [virtuemart_shoppergroup_id] => [virtuemart_customfield_id] => 10352 [virtuemart_product_id] => 1970 [customfield_value] => 2016 [customfield_price] => 0.000000 [customfield_params] => [fpublished] => 0 [override] => 0 [disabler] => 0 [_varsToPushParam] => Array ( [addEmpty] => Array ( [0] => 0 [1] => int ) [selectType] => Array ( [0] => 0 [1] => int ) [multiplyPrice] => Array ( [0] => [1] => string ) [transform] => Array ( [0] => [1] => area ) ) [addEmpty] => 0 [selectType] => 0 [multiplyPrice] => [transform] => [_xParams] => customfield_params [display] => 2016 ) [2] => stdClass Object ( [virtuemart_custom_id] => 5 [custom_parent_id] => 0 [virtuemart_vendor_id] => 1 [custom_jplugin_id] => 0 [custom_element] => 0 [admin_only] => 0 [custom_title] => Terminado [show_title] => 0 [custom_tip] => [custom_value] => [custom_desc] => [field_type] => S [is_list] => 0 [is_hidden] => 0 [is_cart_attribute] => 0 [is_input] => 0 [layout_pos] => [custom_params] => addEmpty=0|selectType=0| [shared] => 0 [published] => 1 [ordering] => 0 [virtuemart_shoppergroup_id] => [virtuemart_customfield_id] => 10353 [virtuemart_product_id] => 1970 [customfield_value] => Rustico [customfield_price] => 0.000000 [customfield_params] => [fpublished] => 0 [override] => 0 [disabler] => 0 [_varsToPushParam] => Array ( [addEmpty] => Array ( [0] => 0 [1] => int ) [selectType] => Array ( [0] => 0 [1] => int ) [multiplyPrice] => Array ( [0] => [1] => string ) [transform] => Array ( [0] => [1] => area ) ) [addEmpty] => 0 [selectType] => 0 [multiplyPrice] => [transform] => [_xParams] => customfield_params [display] => Rustico ) [3] => stdClass Object ( [virtuemart_custom_id] => 7 [custom_parent_id] => 0 [virtuemart_vendor_id] => 1 [custom_jplugin_id] => 0 [custom_element] => 0 [admin_only] => 0 [custom_title] => Paginas [show_title] => 1 [custom_tip] => [custom_value] => [custom_desc] => [field_type] => S [is_list] => 0 [is_hidden] => 0 [is_cart_attribute] => 0 [is_input] => 0 [layout_pos] => [custom_params] => addEmpty=0|selectType=0| [shared] => 0 [published] => 1 [ordering] => 0 [virtuemart_shoppergroup_id] => [virtuemart_customfield_id] => 10354 [virtuemart_product_id] => 1970 [customfield_value] => 200 [customfield_price] => 0.000000 [customfield_params] => [fpublished] => 0 [override] => 0 [disabler] => 0 [_varsToPushParam] => Array ( [addEmpty] => Array ( [0] => 0 [1] => int ) [selectType] => Array ( [0] => 0 [1] => int ) [multiplyPrice] => Array ( [0] => [1] => string ) [transform] => Array ( [0] => [1] => area ) ) [addEmpty] => 0 [selectType] => 0 [multiplyPrice] => [transform] => [_xParams] => customfield_params [display] => 200 ) [4] => stdClass Object ( [virtuemart_custom_id] => 11 [custom_parent_id] => 0 [virtuemart_vendor_id] => 1 [custom_jplugin_id] => 0 [custom_element] => 0 [admin_only] => 0 [custom_title] => Edicion [show_title] => 1 [custom_tip] => [custom_value] => [custom_desc] => [field_type] => S [is_list] => 0 [is_hidden] => 0 [is_cart_attribute] => 0 [is_input] => 0 [layout_pos] => [custom_params] => addEmpty="0"|selectType="0"| [shared] => 0 [published] => 1 [ordering] => 0 [virtuemart_shoppergroup_id] => [virtuemart_customfield_id] => 10355 [virtuemart_product_id] => 1970 [customfield_value] => Primera [customfield_price] => 0.000000 [customfield_params] => [fpublished] => 0 [override] => 0 [disabler] => 0 [_varsToPushParam] => Array ( [addEmpty] => Array ( [0] => 0 [1] => int ) [selectType] => Array ( [0] => 0 [1] => int ) [multiplyPrice] => Array ( [0] => [1] => string ) [transform] => Array ( [0] => [1] => area ) ) [addEmpty] => 0 [selectType] => 0 [multiplyPrice] => [transform] => [_xParams] => customfield_params [display] => Primera ) ) ) )
    Precio de venta con descuento:
    Descuentos Universilibros10%
    Precio
    Antes:
    COP
    $ 70.000
    Ahora:
    COP
    $ 63.000
    Descuento: COP $ -7.000
    Precio / kg:
    Producto no disponible.
    Puede solicitar ser notificado cuando tengamos disponibilidad en la tienda.
    Notificarme
    TableProducts Object
    (
        [virtuemart_product_id] => 1959
        [virtuemart_vendor_id] => 1
        [product_parent_id] => 0
        [product_sku] => 1914
        [product_gtin] => 978-84-942969-4-9
        [product_mpn] => 9788494296949
        [product_name] => Empresa publicitaria. Administrar y emprender en publicidad
        [slug] => empresa-publicitaria-administrar-y-emprender-en-publicidad
        [product_s_desc] => 
        [product_desc] => 

    Empresa Publicitaria. Administrar y emprender en publicidad es el primer libro de empresa publicitaria escrito por un experto en empresa y un publicitario. En él se aborda todo lo imprescindible para las empresas del sector de la publicidad: modelos de organización, remuneración, captación de clientes, gestión de talento, facturación, liderazgo… Todo ello con el objeto de facilitar todas las herramientas necesarias para la creación y gestión de una empresa de publicidad, independientemente de su tamaño o facturación. En definitiva, el texto se configura como un profundo y riguroso estudio de las organizaciones empresariales publicitarias y una guía para fomentar el espíritu emprendedor.

    [product_weight] => 0.5000 [product_weight_uom] => KG [product_length] => 24.0000 [product_width] => 17.0000 [product_height] => 0.0000 [product_lwh_uom] => CM [product_url] => [product_in_stock] => 0 [product_ordered] => 0 [product_stockhandle] => 0 [low_stock_notification] => 0 [product_available_date] => 2018-04-09 20:11:40 [product_availability] => [product_special] => 0 [product_discontinued] => 0 [pordering] => 0 [product_sales] => 0 [product_unit] => KG [product_packaging] => 0 [product_params] => min_order_level=""|max_order_level=""|step_order_level=""|product_box=""| [intnotes] => [customtitle] => Libro: Empresa publicitaria. Administrar y emprender en publicidad | Autor: Francisco Javier Caro González | Isbn: 9788494296949 [metadesc] =>

    Empresa Publicitaria. Administrar y emprender en publicidad es el primer libro de empresa publicitaria escrito por un experto en empresa y un publicitario. En él se aborda todo lo imprescindible para las empresas del sector de la publicidad: modelos de organización, remuneración, captación de clientes, gestión de talento, facturación, liderazgo… Todo ello con el objeto de...

    [metakey] => Advook Editorial, Publicidad, Francisco Javier Caro González, 978-84-942969-4-9, 9788494296949 [metarobot] => [metaauthor] => Universilibros - Una institución al servicio de la cultura nacional [layout] => default [published] => 1 [product_canon_category_id] => [_lhash:VmTable:private] => dfb56e7f773a040813e8bc0f1ad4b172 [_tbl:protected] => #__virtuemart_products [_tbl_lang:protected] => #__virtuemart_products_es_es [_tbl_key:protected] => virtuemart_product_id [_tbl_keys:protected] => Array ( [0] => virtuemart_product_id ) [_pkey:protected] => virtuemart_product_id [_pkeyForm:protected] => cid [_obkeys:protected] => Array ( [product_name] => 1 [slug] => 1 ) [_unique:protected] => 1 [_unique_name:protected] => Array ( [slug] => 1 ) [_orderingKey:protected] => ordering [_slugAutoName:protected] => product_name [_slugName:protected] => slug [_db:protected] => JDatabaseDriverMysqli Object ( [name] => mysqli [serverType] => mysql [connection:protected] => mysqli Object ( [affected_rows] => -1 [client_info] => mysqlnd 5.0.12-dev - 20150407 - $Id: 7cc7cc96e675f6d72e5cf0f267f48e167c2abb23 $ [client_version] => 50012 [connect_errno] => 0 [connect_error] => [errno] => 0 [error] => [error_list] => Array ( ) [field_count] => 1 [host_info] => Localhost via UNIX socket [info] => [insert_id] => 0 [server_info] => 5.7.28 [server_version] => 50728 [stat] => Uptime: 5582 Threads: 1 Questions: 131916 Slow queries: 0 Opens: 7537 Flush tables: 1 Open tables: 2000 Queries per second avg: 23.632 [sqlstate] => 00000 [protocol_version] => 10 [thread_id] => 1589 [warning_count] => 0 ) [nameQuote:protected] => ` [nullDate:protected] => 0000-00-00 00:00:00 [_database:JDatabaseDriver:private] => universi_backup [count:protected] => 76 [cursor:protected] => [debug:protected] => [limit:protected] => 0 [log:protected] => Array ( ) [timings:protected] => Array ( ) [callStacks:protected] => Array ( ) [offset:protected] => 0 [options:protected] => Array ( [driver] => mysqli [host] => localhost [user] => universi_backup [password] => L2d604E=M7P~ [database] => universi_backup [prefix] => univer_ [select] => 1 [port] => 3306 [socket] => ) [sql:protected] => JDatabaseQueryMysqli Object ( [offset:protected] => 0 [limit:protected] => 0 [db:protected] => JDatabaseDriverMysqli Object *RECURSION* [sql:protected] => [type:protected] => select [element:protected] => [select:protected] => JDatabaseQueryElement Object ( [name:protected] => SELECT [elements:protected] => Array ( [0] => a.category_parent_id ) [glue:protected] => , ) [delete:protected] => [update:protected] => [insert:protected] => [from:protected] => JDatabaseQueryElement Object ( [name:protected] => FROM [elements:protected] => Array ( [0] => `#__virtuemart_category_categories` AS `a` ) [glue:protected] => , ) [join:protected] => [set:protected] => [where:protected] => JDatabaseQueryElement Object ( [name:protected] => WHERE [elements:protected] => Array ( [0] => `category_child_id` = "2977" ) [glue:protected] => AND ) [group:protected] => [having:protected] => [columns:protected] => [values:protected] => [order:protected] => [autoIncrementField:protected] => [call:protected] => [exec:protected] => [union:protected] => [unionAll:protected] => [selectRowNumber:protected] => ) [tablePrefix:protected] => univer_ [utf:protected] => 1 [utf8mb4:protected] => 1 [errorNum:protected] => 0 [errorMsg:protected] => [transactionDepth:protected] => 0 [disconnectHandlers:protected] => Array ( ) ) [_rules:protected] => [_trackAssets:protected] => [_locked:protected] => [_loggable:protected] => 1 [_xParams] => product_params [_varsToPushParam] => Array ( [min_order_level] => Array ( [0] => [1] => float ) [max_order_level] => Array ( [0] => [1] => float ) [step_order_level] => Array ( [0] => [1] => float ) [product_box] => Array ( [0] => [1] => float ) ) [_translatable] => 1 [_translatableFields:protected] => Array ( [0] => product_name [1] => product_s_desc [2] => product_desc [3] => metadesc [4] => metakey [5] => customtitle [slug] => slug ) [_hashName:protected] => [_omittedHashFields:protected] => Array ( ) [_cryptedFields] => [_langTag:protected] => es_es [_ltmp] => [_loadedWithLangFallback] => 0 [_loaded] => 1 [_updateNulls:protected] => 1 [_toConvertDec:protected] => [_tablePreFix] => p. [_autoincrement] => 1 [_observers] => JObserverUpdater Object ( [aliases:protected] => Array ( ) [observers:protected] => Array ( ) [doCallObservers:protected] => 1 ) [created_on] => 2018-04-09 20:11:40 [created_by] => 634 [modified_on] => 2019-05-27 14:20:51 [modified_by] => 1438 [min_order_level] => [max_order_level] => [step_order_level] => [product_box] => [allIds] => Array ( [0] => 1959 ) [virtuemart_media_id] => Array ( [0] => 2615 ) [shoppergroups] => [allPrices] => Array ( [0] => Array ( [virtuemart_product_price_id] => 1959 [virtuemart_product_id] => 1959 [virtuemart_shoppergroup_id] => 0 [product_price] => 70000 [override] => 0 [product_override_price] => 0 [product_tax_id] => 0 [product_discount_id] => 0 [product_currency] => 31 [product_price_publish_up] => 0000-00-00 00:00:00 [product_price_publish_down] => 0000-00-00 00:00:00 [price_quantity_start] => 0 [price_quantity_end] => 0 [created_on] => 2018-04-09 20:11:40 [created_by] => 634 [modified_on] => 2019-05-27 14:20:51 [modified_by] => 1438 [locked_on] => 0000-00-00 00:00:00 [locked_by] => 0 [costPrice] => 70000 [basePrice] => 70000 [basePriceVariant] => 70000 [basePriceWithTax] => 0 [discountedPriceWithoutTax] => 63000 [priceBeforeTax] => 63000 [salesPrice] => 63000 [taxAmount] => 0 [salesPriceWithDiscount] => 0 [salesPriceTemp] => 63000 [unitPrice] => 0 [discountAmount] => -7000 [priceWithoutTax] => 63000 [variantModification] => 0 [DBTax] => Array ( [2] => Array ( [0] => Descuento 10% [1] => 10.0000 [2] => -% [3] => 0 [4] => 31 [5] => [6] => 1 [7] => 2 ) ) [Tax] => Array ( ) [VatTax] => Array ( ) [DATax] => Array ( ) [Marge] => Array ( ) [salesPriceTt] => 63000 [discountedPriceWithoutTaxTt] => 63000 [priceWithoutTaxTt] => 63000 [discountAmountTt] => -7000 [taxAmountTt] => 0 ) ) [selectedPrice] => 0 [virtuemart_manufacturer_id] => Array ( ) [mf_name] => [mf_desc] => [mf_url] => [categoryItem] => Array ( [0] => Array ( [virtuemart_category_id] => 69 [virtuemart_vendor_id] => 1 [category_name] => Publicidad [slug] => publicidad [category_description] => [category_template] => 0 [category_layout] => 0 [category_product_layout] => 0 [products_per_row] => 0 [ordering] => 0 [shared] => 0 [cat_params] => [limit_list_step] => 0 [limit_list_initial] => 0 [metadesc] => [customtitle] => Libros sobre Publicidad | Universilibros [metakey] => [metarobot] => [metaauthor] => [published] => 1 [created_on] => 0000-00-00 00:00:00 [created_by] => 0 [modified_on] => 2017-03-22 14:45:59 [modified_by] => 634 [show_store_desc] => [showcategory_desc] => [showcategory] => [categories_per_row] => [showproducts] => [omitLoaded] => [showsearch] => [productsublayout] => [featured] => [featured_rows] => [omitLoaded_featured] => [discontinued] => [discontinued_rows] => [omitLoaded_discontinued] => [latest] => [latest_rows] => [omitLoaded_latest] => [topten] => [topten_rows] => [omitLoaded_topten] => [recent] => [recent_rows] => [omitLoaded_recent] => [id] => 9895 ) [1] => Array ( [virtuemart_category_id] => 79 [virtuemart_vendor_id] => 1 [category_name] => Administración [slug] => administracion [category_description] => [category_template] => 0 [category_layout] => 0 [category_product_layout] => 0 [products_per_row] => 0 [ordering] => 0 [shared] => 0 [cat_params] => [limit_list_step] => 0 [limit_list_initial] => 0 [metadesc] => [customtitle] => Libros sobre Administración | Universilibros [metakey] => [metarobot] => [metaauthor] => [published] => 1 [created_on] => 0000-00-00 00:00:00 [created_by] => 0 [modified_on] => 2017-03-22 14:46:11 [modified_by] => 634 [show_store_desc] => [showcategory_desc] => [showcategory] => [categories_per_row] => [showproducts] => [omitLoaded] => [showsearch] => [productsublayout] => [featured] => [featured_rows] => [omitLoaded_featured] => [discontinued] => [discontinued_rows] => [omitLoaded_discontinued] => [latest] => [latest_rows] => [omitLoaded_latest] => [topten] => [topten_rows] => [omitLoaded_topten] => [recent] => [recent_rows] => [omitLoaded_recent] => [id] => 9894 ) [2] => Array ( [virtuemart_category_id] => 106 [virtuemart_vendor_id] => 1 [category_name] => Libro [slug] => libro [category_description] => [category_template] => 0 [category_layout] => 0 [category_product_layout] => 0 [products_per_row] => 0 [ordering] => 0 [shared] => 0 [cat_params] => [limit_list_step] => 0 [limit_list_initial] => 0 [metadesc] => [customtitle] => [metakey] => [metarobot] => [metaauthor] => [published] => 1 [created_on] => 2016-08-05 15:55:35 [created_by] => 634 [modified_on] => 2016-08-21 02:46:29 [modified_by] => 634 [show_store_desc] => [showcategory_desc] => [showcategory] => [categories_per_row] => [showproducts] => [omitLoaded] => [showsearch] => [productsublayout] => [featured] => [featured_rows] => [omitLoaded_featured] => [discontinued] => [discontinued_rows] => [omitLoaded_discontinued] => [latest] => [latest_rows] => [omitLoaded_latest] => [topten] => [topten_rows] => [omitLoaded_topten] => [recent] => [recent_rows] => [omitLoaded_recent] => [id] => 9897 ) [3] => Array ( [virtuemart_category_id] => 2931 [virtuemart_vendor_id] => 1 [category_name] => Francisco Javier Caro González [slug] => francisco-javier-caro-gonzalez [category_description] =>

    Francisco J. Caro, coautor de Empresa Publicitaria. Administrar y emprender en publicidad, es Profesor Titular de Universidad. Licenciado en CC. Económicas y Empresariales y Doctor en Administración de Empresas Imparte docencia en la Facultad de Comunicación desde 1993 en asignaturas relacionadas con la gestión y organización de las empresas de comunicación. Ha participado en diferentes cursos de postgrado tanto nacionales como extranjeros (Chile, Perú, México, Nicaragua, Panamá o República Dominicana). Entre sus líneas de investigación destacan los estudios de género relacionados con las empresas de comunicación y el emprendimiento, la gestión del cambio en las organizaciones y la metodología de investigación cualitativa.

    [category_template] => [category_layout] => default [category_product_layout] => default [products_per_row] => 0 [ordering] => 0 [shared] => 0 [cat_params] => show_store_desc=""|showcategory_desc=""|showcategory=""|categories_per_row=""|showproducts=""|omitLoaded=""|showsearch=""|productsublayout=""|featured=""|featured_rows=""|omitLoaded_featured=""|discontinued=""|discontinued_rows=""|omitLoaded_discontinued=""|latest=""|latest_rows=""|omitLoaded_latest=""|topten=""|topten_rows=""|omitLoaded_topten=""|recent=""|recent_rows=""|omitLoaded_recent=""| [limit_list_step] => 0 [limit_list_initial] => 0 [metadesc] => [customtitle] => Libros de Francisco Javier Caro González | Universilibros [metakey] => [metarobot] => [metaauthor] => [published] => 1 [created_on] => 2018-04-09 20:11:40 [created_by] => 634 [modified_on] => 2018-04-18 15:36:54 [modified_by] => 634 [show_store_desc] => [showcategory_desc] => [showcategory] => [categories_per_row] => [showproducts] => [omitLoaded] => [showsearch] => [productsublayout] => [featured] => [featured_rows] => [omitLoaded_featured] => [discontinued] => [discontinued_rows] => [omitLoaded_discontinued] => [latest] => [latest_rows] => [omitLoaded_latest] => [topten] => [topten_rows] => [omitLoaded_topten] => [recent] => [recent_rows] => [omitLoaded_recent] => [id] => 9896 ) [4] => Array ( [virtuemart_category_id] => 2977 [virtuemart_vendor_id] => 1 [category_name] => Advook Editorial [slug] => advook-editorial [category_description] => [category_template] => [category_layout] => [category_product_layout] => [products_per_row] => [ordering] => 0 [shared] => 0 [cat_params] => show_store_desc=""|showcategory_desc=""|showcategory=""|categories_per_row=""|showproducts=""|omitLoaded=""|showsearch=""|productsublayout=""|featured=""|featured_rows=""|omitLoaded_featured=""|discontinued=""|discontinued_rows=""|omitLoaded_discontinued=""|latest=""|latest_rows=""|omitLoaded_latest=""|topten=""|topten_rows=""|omitLoaded_topten=""|recent=""|recent_rows=""|omitLoaded_recent=""| [limit_list_step] => 0 [limit_list_initial] => 0 [metadesc] => [customtitle] => [metakey] => [metarobot] => [metaauthor] => [published] => 1 [created_on] => 2018-04-18 13:16:50 [created_by] => 634 [modified_on] => 2018-04-18 13:22:50 [modified_by] => 634 [show_store_desc] => [showcategory_desc] => [showcategory] => [categories_per_row] => [showproducts] => [omitLoaded] => [showsearch] => [productsublayout] => [featured] => [featured_rows] => [omitLoaded_featured] => [discontinued] => [discontinued_rows] => [omitLoaded_discontinued] => [latest] => [latest_rows] => [omitLoaded_latest] => [topten] => [topten_rows] => [omitLoaded_topten] => [recent] => [recent_rows] => [omitLoaded_recent] => [id] => 10129 ) [5] => Array ( [virtuemart_category_id] => 2978 [virtuemart_vendor_id] => 1 [category_name] => Jorge David Fernández Gómez [slug] => jorge-david-fernandez-gomez [category_description] =>

    Jorge David Fernández Gómez, coautor de Empresa Publicitaria. Administrar y emprender en publicidad y autor de Mecanismos Estratégicos en Publicidad. De la USP a las Lovemarks, es Doctor en comunicación (con mención Premio Extraordinario de Doctorado) por la Universidad de Sevilla y Profesor del Departamento de Comunicación de la Universidad de Sevilla. Es profesor del Centro Universitario EUSA en la Licenciatura de Publicidad y RRPP. Asimismo ha sido miembro del Departamento de Economía de la Empresa de la Universidad de Cádiz impartiendo asignaturas de Comunicación y Marketing.

     

    Recientemente ha publicado el libro Principios de Estrategia Publicitaria y Gestión de Marcas. Nuevas Tendencias de Brand Managament (McGraw-Hill, 2013). También ha publicado el texto de divulgación mercadotécnica Cómo crear una marca. Manual de uso y gestión (Almuzara, 2009). Asimismo, ha coordinado el volumen Aproximación a la Estructura de la Publicidad (Comunicación Social, 2005). Entre otros, es coautor de los libros La belleza embriagadora: El mito de Dioniso en la publicidad (Alfar, 2002); y Casal. El rey de los bolsos. 30 años de publicidad en Sevilla (El Monte, 2004). Ha participado en diversos libros colectivos como Lenguaje Publicitario (Ariel, 2005); y publica artículos en revistas científicas del sector (Investigación y Marketing, AdResearch, Global Media Journal, Comunicar, Questiones Publicitarias, Trípodos o Comunicación).

     

    Desde el punto de vista profesional ha trabajado en agencias de publicidad, departamentos de comunicación de fundaciones y partidos políticos y ha desarrollado servicios de consultoría y formación. En la actualidad es Director de Servicios al Cliente en VCCP Spain. Durante su carrera profesional ha trabajado para clientes como Telefónica, P&G, El Corte Inglés, Bankia, Google, Tío Pepe, Cervezas Alhambra, Puntomatic, COVAP, La Guita, Universal Lease Iberia, La Española, ING, Grupo Joly, C.R.D.O. Vinos de Jerez y Manzanilla o CajaSur. Ha ganado varios premios nacionales e internacionales a lo largo de su carrera profesional.

     

    Es conferenciante habitual en círculos universitarios, profesionales e institucionales.

    [category_template] => [category_layout] => [category_product_layout] => [products_per_row] => [ordering] => 0 [shared] => 0 [cat_params] => show_store_desc=""|showcategory_desc=""|showcategory=""|categories_per_row=""|showproducts=""|omitLoaded=""|showsearch=""|productsublayout=""|featured=""|featured_rows=""|omitLoaded_featured=""|discontinued=""|discontinued_rows=""|omitLoaded_discontinued=""|latest=""|latest_rows=""|omitLoaded_latest=""|topten=""|topten_rows=""|omitLoaded_topten=""|recent=""|recent_rows=""|omitLoaded_recent=""| [limit_list_step] => 0 [limit_list_initial] => 0 [metadesc] => [customtitle] => Libros de Jorge David Fernández Gómez | Universilibros [metakey] => [metarobot] => [metaauthor] => [published] => 1 [created_on] => 2018-04-18 15:29:35 [created_by] => 634 [modified_on] => 2018-04-18 15:30:49 [modified_by] => 634 [show_store_desc] => [showcategory_desc] => [showcategory] => [categories_per_row] => [showproducts] => [omitLoaded] => [showsearch] => [productsublayout] => [featured] => [featured_rows] => [omitLoaded_featured] => [discontinued] => [discontinued_rows] => [omitLoaded_discontinued] => [latest] => [latest_rows] => [omitLoaded_latest] => [topten] => [topten_rows] => [omitLoaded_topten] => [recent] => [recent_rows] => [omitLoaded_recent] => [id] => 10130 ) ) [canonCatId] => 69 [canonCatIdname] => [categories] => Array ( [0] => 69 [1] => 79 [2] => 106 [3] => 2931 [4] => 2977 [5] => 2978 ) [virtuemart_category_id] => 2977 [ordering] => 0 [id] => 10129 [category_name] => Advook Editorial [orderable] => 1 [modificatorSum] => 0 [product_tax_id] => 0 [amount] => 1 [quantity] => 1 [prices] => Array ( [virtuemart_product_price_id] => 1959 [virtuemart_product_id] => 1959 [virtuemart_shoppergroup_id] => 0 [product_price] => 70000 [override] => 0 [product_override_price] => 0 [product_tax_id] => 0 [product_discount_id] => 0 [product_currency] => 31 [product_price_publish_up] => 0000-00-00 00:00:00 [product_price_publish_down] => 0000-00-00 00:00:00 [price_quantity_start] => 0 [price_quantity_end] => 0 [created_on] => 2018-04-09 20:11:40 [created_by] => 634 [modified_on] => 2019-05-27 14:20:51 [modified_by] => 1438 [locked_on] => 0000-00-00 00:00:00 [locked_by] => 0 [costPrice] => 70000 [basePrice] => 70000 [basePriceVariant] => 70000 [basePriceWithTax] => 0 [discountedPriceWithoutTax] => 63000 [priceBeforeTax] => 63000 [salesPrice] => 63000 [taxAmount] => 0 [salesPriceWithDiscount] => 0 [salesPriceTemp] => 63000 [unitPrice] => 0 [discountAmount] => -7000 [priceWithoutTax] => 63000 [variantModification] => 0 [DBTax] => Array ( [2] => Array ( [0] => Descuento 10% [1] => 10.0000 [2] => -% [3] => 0 [4] => 31 [5] => [6] => 1 [7] => 2 ) ) [Tax] => Array ( ) [VatTax] => Array ( ) [DATax] => Array ( ) [Marge] => Array ( ) [salesPriceTt] => 63000 [discountedPriceWithoutTaxTt] => 63000 [priceWithoutTaxTt] => 63000 [discountAmountTt] => -7000 [taxAmountTt] => 0 ) [canonical] => index.php?option=com_virtuemart&view=productdetails&virtuemart_product_id=1959&virtuemart_category_id=69 [link] => index.php?option=com_virtuemart&view=productdetails&virtuemart_product_id=1959&virtuemart_category_id=2977 [addToCartButton] => [images] => Array ( [0] => VmImage Object ( [media_attributes] => 0 [setRole] => [file_name] => 1914_1 [file_extension] => jpg [virtuemart_media_id] => 2615 [_foldersToTest:VmMediaHandler:private] => Array ( [0] => /home/universilibros/public_html/images/stories/virtuemart/product/ [1] => /home/universilibros/public_html/images/stories/virtuemart/product/resized/ ) [_actions:VmMediaHandler:private] => Array ( ) [_mLocation:VmMediaHandler:private] => Array ( ) [_hidden:VmMediaHandler:private] => Array ( ) [theme_url] => components/com_virtuemart/ [virtuemart_vendor_id] => 1 [file_title] => Empresa publicitaria. Administrar y emprender en publicidad [file_description] => [file_meta] => Libro: Empresa publicitaria. Administrar y emprender en publicidad - Autor: Francisco J. Caro - Isbn: 9788494296949 [file_class] => [file_mimetype] => image/jpeg [file_type] => product [file_url] => images/stories/virtuemart/product/1914_1.jpg [file_url_thumb] => [published] => 1 [file_is_downloadable] => 0 [file_is_forSale] => 0 [file_is_product_image] => 0 [shared] => 0 [file_params] => [file_lang] => [created_on] => 2018-04-09 20:11:40 [created_by] => 634 [modified_on] => 2018-04-18 15:42:25 [modified_by] => 634 [file_url_folder] => images/stories/virtuemart/product/ [file_path_folder] => images/stories/virtuemart/product/ [file_url_folder_thumb] => images/stories/virtuemart/product/resized/ [media_role] => file_is_displayable [file_name_thumb] => 1914_1_0x90 ) ) [file_url_thumb] => [file_url] => images/stories/virtuemart/product/1914_1.jpg [stock] => stdClass Object ( [stock_tip] => Lo sentimos, actualmente no hay existencias de este producto [stock_level] => nostock ) [customfieldsSorted] => Array ( [normal] => Array ( [0] => stdClass Object ( [virtuemart_custom_id] => 3 [custom_parent_id] => 0 [virtuemart_vendor_id] => 1 [custom_jplugin_id] => 0 [custom_element] => 0 [admin_only] => 0 [custom_title] => Indice [show_title] => 0 [custom_tip] => [custom_value] => [custom_desc] => [field_type] => X [is_list] => 0 [is_hidden] => 0 [is_cart_attribute] => 0 [is_input] => 0 [layout_pos] => [custom_params] => 0 [shared] => 0 [published] => 1 [ordering] => 0 [virtuemart_shoppergroup_id] => [virtuemart_customfield_id] => 10286 [virtuemart_product_id] => 1959 [customfield_value] =>

    ÍNDICE

    1. FUNDAMENTOS DE LA EMPRESA
    2. TIPOS DE EMPRESAS
    3. DIRECCIÓN ESTRATÉGICA
    4. ORGANIZACIÓN
    5. MOTIVACIÓN Y LIDERAZGO
    6. DIRECCIÓN EN OPERACIONES
    7. LA FUNCIÓN FINANCIERA
    8. DIRECCIÓN DE PERSONAS
    9. RELACIONES CON EL CLIENTE

    FUENTES

    [customfield_price] => 0.000000 [customfield_params] => [fpublished] => 0 [override] => 0 [disabler] => 0 [_varsToPushParam] => 0 [display] =>

    ÍNDICE

    1. FUNDAMENTOS DE LA EMPRESA
    2. TIPOS DE EMPRESAS
    3. DIRECCIÓN ESTRATÉGICA
    4. ORGANIZACIÓN
    5. MOTIVACIÓN Y LIDERAZGO
    6. DIRECCIÓN EN OPERACIONES
    7. LA FUNCIÓN FINANCIERA
    8. DIRECCIÓN DE PERSONAS
    9. RELACIONES CON EL CLIENTE

    FUENTES

    ) [1] => stdClass Object ( [virtuemart_custom_id] => 4 [custom_parent_id] => 0 [virtuemart_vendor_id] => 1 [custom_jplugin_id] => 0 [custom_element] => 0 [admin_only] => 0 [custom_title] => Año [show_title] => 0 [custom_tip] => [custom_value] => [custom_desc] => [field_type] => S [is_list] => 0 [is_hidden] => 0 [is_cart_attribute] => 0 [is_input] => 0 [layout_pos] => [custom_params] => addEmpty=0|selectType=0| [shared] => 0 [published] => 1 [ordering] => 0 [virtuemart_shoppergroup_id] => [virtuemart_customfield_id] => 10287 [virtuemart_product_id] => 1959 [customfield_value] => 2016 [customfield_price] => 0.000000 [customfield_params] => [fpublished] => 0 [override] => 0 [disabler] => 0 [_varsToPushParam] => Array ( [addEmpty] => Array ( [0] => 0 [1] => int ) [selectType] => Array ( [0] => 0 [1] => int ) [multiplyPrice] => Array ( [0] => [1] => string ) [transform] => Array ( [0] => [1] => area ) ) [addEmpty] => 0 [selectType] => 0 [multiplyPrice] => [transform] => [_xParams] => customfield_params [display] => 2016 ) [2] => stdClass Object ( [virtuemart_custom_id] => 5 [custom_parent_id] => 0 [virtuemart_vendor_id] => 1 [custom_jplugin_id] => 0 [custom_element] => 0 [admin_only] => 0 [custom_title] => Terminado [show_title] => 0 [custom_tip] => [custom_value] => [custom_desc] => [field_type] => S [is_list] => 0 [is_hidden] => 0 [is_cart_attribute] => 0 [is_input] => 0 [layout_pos] => [custom_params] => addEmpty=0|selectType=0| [shared] => 0 [published] => 1 [ordering] => 0 [virtuemart_shoppergroup_id] => [virtuemart_customfield_id] => 10288 [virtuemart_product_id] => 1959 [customfield_value] => Rustico [customfield_price] => 0.000000 [customfield_params] => [fpublished] => 0 [override] => 0 [disabler] => 0 [_varsToPushParam] => Array ( [addEmpty] => Array ( [0] => 0 [1] => int ) [selectType] => Array ( [0] => 0 [1] => int ) [multiplyPrice] => Array ( [0] => [1] => string ) [transform] => Array ( [0] => [1] => area ) ) [addEmpty] => 0 [selectType] => 0 [multiplyPrice] => [transform] => [_xParams] => customfield_params [display] => Rustico ) [3] => stdClass Object ( [virtuemart_custom_id] => 7 [custom_parent_id] => 0 [virtuemart_vendor_id] => 1 [custom_jplugin_id] => 0 [custom_element] => 0 [admin_only] => 0 [custom_title] => Paginas [show_title] => 1 [custom_tip] => [custom_value] => [custom_desc] => [field_type] => S [is_list] => 0 [is_hidden] => 0 [is_cart_attribute] => 0 [is_input] => 0 [layout_pos] => [custom_params] => addEmpty=0|selectType=0| [shared] => 0 [published] => 1 [ordering] => 0 [virtuemart_shoppergroup_id] => [virtuemart_customfield_id] => 10289 [virtuemart_product_id] => 1959 [customfield_value] => 233 [customfield_price] => 0.000000 [customfield_params] => [fpublished] => 0 [override] => 0 [disabler] => 0 [_varsToPushParam] => Array ( [addEmpty] => Array ( [0] => 0 [1] => int ) [selectType] => Array ( [0] => 0 [1] => int ) [multiplyPrice] => Array ( [0] => [1] => string ) [transform] => Array ( [0] => [1] => area ) ) [addEmpty] => 0 [selectType] => 0 [multiplyPrice] => [transform] => [_xParams] => customfield_params [display] => 233 ) [4] => stdClass Object ( [virtuemart_custom_id] => 11 [custom_parent_id] => 0 [virtuemart_vendor_id] => 1 [custom_jplugin_id] => 0 [custom_element] => 0 [admin_only] => 0 [custom_title] => Edicion [show_title] => 1 [custom_tip] => [custom_value] => [custom_desc] => [field_type] => S [is_list] => 0 [is_hidden] => 0 [is_cart_attribute] => 0 [is_input] => 0 [layout_pos] => [custom_params] => addEmpty="0"|selectType="0"| [shared] => 0 [published] => 1 [ordering] => 0 [virtuemart_shoppergroup_id] => [virtuemart_customfield_id] => 10290 [virtuemart_product_id] => 1959 [customfield_value] => Primera [customfield_price] => 0.000000 [customfield_params] => [fpublished] => 0 [override] => 0 [disabler] => 0 [_varsToPushParam] => Array ( [addEmpty] => Array ( [0] => 0 [1] => int ) [selectType] => Array ( [0] => 0 [1] => int ) [multiplyPrice] => Array ( [0] => [1] => string ) [transform] => Array ( [0] => [1] => area ) ) [addEmpty] => 0 [selectType] => 0 [multiplyPrice] => [transform] => [_xParams] => customfield_params [display] => Primera ) ) ) )
    Precio de venta con descuento:
    Descuentos Universilibros10%
    Precio
    Antes:
    COP
    $ 70.000
    Ahora:
    COP
    $ 63.000
    Descuento: COP $ -7.000
    Precio / kg:
    Producto no disponible.
    Puede solicitar ser notificado cuando tengamos disponibilidad en la tienda.
    Notificarme

    El cartel. Dos siglos de publicidad y propaganda | Autor: Antonio Checa Godoy

    Isbn: 978-84-942-9690-1 | Año: 2015 | Páginas: 215
    TableProducts Object
    (
        [virtuemart_product_id] => 1954
        [virtuemart_vendor_id] => 1
        [product_parent_id] => 0
        [product_sku] => 1909
        [product_gtin] => 978-84-942-9690-1
        [product_mpn] => 9788494296901
        [product_name] => El cartel. Dos siglos de publicidad y propaganda
        [slug] => el-cartel-dos-siglos-de-publicidad-y-propaganda
        [product_s_desc] => 
        [product_desc] => 

    Entre la intervención de la cromolitografía y estos primeros lustros del siglo XXI de cultura digital asentada median dos siglos escasos. Si consideramos el Bal Valentino  de Jules Cheret, 1869, el arranque del cartel moderno –lo cual sería aceptable en Europa y no tanto Norteamérica-, apenas ha transcurrido siglo y medio, tiempo, en todo caso, suficiente para que en el mundo hayan aparecido muchas decenas de miles de carteles diferentes, bien comerciales o propiamente publicitarios, bien propagandísticos o institucionales. Hoy, cuando la expansión del sistema audiovisual parece arrinconar un débil medio de papel como el cartel, éste sigue vigente, aunque tanto hayan cambiado rasgos y utilidades, de forma que cada año se imprimen miles y miles de carteles buenos o malos. El ya viejo “grito en la pared”, sigue siendo, por tanto, un medio apreciado. Todavía un buen cartel turístico anima a realizar un viaje, un rostro hermoso a ver una película, aún nos emocionan una imagen y un texto sucinto que demandan justicia o piden atención a la niñez. Acudimos a una exposición, un concierto o una competición deportiva convocados por un cartel o buscamos en el supermercado el postre que hemos visto recomendado en carteles, todavía se re imprimen carteles de antaño que parecen eternos o que se recatan del olvido.

     

    Frágiles, mal conservados, despreciados con demasiada frecuencia por los museos, expulsados como intrusos de algunos ámbitos que rechazan publicidad o propaganda tan visible, los carteles subsisten, se adaptan en si sencillez a nuevas modas o gustos y a nuevas tecnologías, ganan al ordenador e incluso al movimiento sin perder el muro, mantienen su sitio en un panorama de soportes publicitarios más y más complejo.

     

    Tienen su historia. La tienen desde que asoma la imprenta, antes incluso, pero sobre todo desde que se configuran la sociedad industrial y la democracia liberal, en las que comienza a desenvolverse con comodidad. Esa sociedad y esa democracia han ido transformándose y el cartel ha ido caminando a su vez adherido a ellas, reflejando tanto la evolución del arte, del que algunos lo ven cual hermano menos, como la economía, pero también de las ideologías y de las culturtas.

     

    Cartelesque han sido eficaces un día, cumpliendo su función de alertar, atraer e informar en algún lugar escondido o carteles que han llenado durante años el mundo, lo mismo dormitorios juveniles que estaciones de ferrocarril.

     

    En las páginas que siguen va su historia. Resumida, desde luego, pero procurando rehuir el eurocentrismo y, siquiera en síntesis, acercarnos, por ejemplo, al cartel de Asia o Latinoamérica. Y no quedarnos en etapas ya conclusas sino abordar también el pasado más reciente e incluso el presente.

     

    No oculto el origen académico de este trabajo, viene a ser el fruto de muchos años de impartir en la Universidad de Sevilla enseñanzas sobre la teoría y la práctica, pero también la historia, del cartel.

    [product_weight] => 0.5000 [product_weight_uom] => KG [product_length] => 24.0000 [product_width] => 17.0000 [product_height] => 0.0000 [product_lwh_uom] => CM [product_url] => [product_in_stock] => 0 [product_ordered] => 0 [product_stockhandle] => 0 [low_stock_notification] => 0 [product_available_date] => 2018-04-09 20:11:40 [product_availability] => [product_special] => 0 [product_discontinued] => 0 [pordering] => 0 [product_sales] => 0 [product_unit] => KG [product_packaging] => 0 [product_params] => min_order_level=""|max_order_level=""|step_order_level=""|product_box=""| [intnotes] => [customtitle] => Libro: El cartel. Dos siglos de publicidad y propaganda | Autor: Antonio Checa Godoy | Isbn: 9788494296901 [metadesc] =>

    Entre la intervención de la cromolitografía y estos primeros lustros del siglo XXI de cultura digital asentada median dos siglos escasos. Si consideramos el Bal Valentino  de Jules Cheret, 1869, el arranque del cartel moderno –lo cual sería aceptable en Europa y no tanto Norteamérica-, apenas ha transcurrido siglo y medio, tiempo, en todo caso, suficiente para que en...

    [metakey] => Advook Editorial, Publicidad, Antonio Checa Godoy, 978-84-942-9690-1, 9788494296901 [metarobot] => [metaauthor] => Universilibros - Una institución al servicio de la cultura nacional [layout] => default [published] => 1 [product_canon_category_id] => [_lhash:VmTable:private] => a46c352f6bf3a49088b92c4c66bc6a38 [_tbl:protected] => #__virtuemart_products [_tbl_lang:protected] => #__virtuemart_products_es_es [_tbl_key:protected] => virtuemart_product_id [_tbl_keys:protected] => Array ( [0] => virtuemart_product_id ) [_pkey:protected] => virtuemart_product_id [_pkeyForm:protected] => cid [_obkeys:protected] => Array ( [product_name] => 1 [slug] => 1 ) [_unique:protected] => 1 [_unique_name:protected] => Array ( [slug] => 1 ) [_orderingKey:protected] => ordering [_slugAutoName:protected] => product_name [_slugName:protected] => slug [_db:protected] => JDatabaseDriverMysqli Object ( [name] => mysqli [serverType] => mysql [connection:protected] => mysqli Object ( [affected_rows] => -1 [client_info] => mysqlnd 5.0.12-dev - 20150407 - $Id: 7cc7cc96e675f6d72e5cf0f267f48e167c2abb23 $ [client_version] => 50012 [connect_errno] => 0 [connect_error] => [errno] => 0 [error] => [error_list] => Array ( ) [field_count] => 1 [host_info] => Localhost via UNIX socket [info] => [insert_id] => 0 [server_info] => 5.7.28 [server_version] => 50728 [stat] => Uptime: 5582 Threads: 1 Questions: 131917 Slow queries: 0 Opens: 7537 Flush tables: 1 Open tables: 2000 Queries per second avg: 23.632 [sqlstate] => 00000 [protocol_version] => 10 [thread_id] => 1589 [warning_count] => 0 ) [nameQuote:protected] => ` [nullDate:protected] => 0000-00-00 00:00:00 [_database:JDatabaseDriver:private] => universi_backup [count:protected] => 76 [cursor:protected] => [debug:protected] => [limit:protected] => 0 [log:protected] => Array ( ) [timings:protected] => Array ( ) [callStacks:protected] => Array ( ) [offset:protected] => 0 [options:protected] => Array ( [driver] => mysqli [host] => localhost [user] => universi_backup [password] => L2d604E=M7P~ [database] => universi_backup [prefix] => univer_ [select] => 1 [port] => 3306 [socket] => ) [sql:protected] => JDatabaseQueryMysqli Object ( [offset:protected] => 0 [limit:protected] => 0 [db:protected] => JDatabaseDriverMysqli Object *RECURSION* [sql:protected] => [type:protected] => select [element:protected] => [select:protected] => JDatabaseQueryElement Object ( [name:protected] => SELECT [elements:protected] => Array ( [0] => a.category_parent_id ) [glue:protected] => , ) [delete:protected] => [update:protected] => [insert:protected] => [from:protected] => JDatabaseQueryElement Object ( [name:protected] => FROM [elements:protected] => Array ( [0] => `#__virtuemart_category_categories` AS `a` ) [glue:protected] => , ) [join:protected] => [set:protected] => [where:protected] => JDatabaseQueryElement Object ( [name:protected] => WHERE [elements:protected] => Array ( [0] => `category_child_id` = "2977" ) [glue:protected] => AND ) [group:protected] => [having:protected] => [columns:protected] => [values:protected] => [order:protected] => [autoIncrementField:protected] => [call:protected] => [exec:protected] => [union:protected] => [unionAll:protected] => [selectRowNumber:protected] => ) [tablePrefix:protected] => univer_ [utf:protected] => 1 [utf8mb4:protected] => 1 [errorNum:protected] => 0 [errorMsg:protected] => [transactionDepth:protected] => 0 [disconnectHandlers:protected] => Array ( ) ) [_rules:protected] => [_trackAssets:protected] => [_locked:protected] => [_loggable:protected] => 1 [_xParams] => product_params [_varsToPushParam] => Array ( [min_order_level] => Array ( [0] => [1] => float ) [max_order_level] => Array ( [0] => [1] => float ) [step_order_level] => Array ( [0] => [1] => float ) [product_box] => Array ( [0] => [1] => float ) ) [_translatable] => 1 [_translatableFields:protected] => Array ( [0] => product_name [1] => product_s_desc [2] => product_desc [3] => metadesc [4] => metakey [5] => customtitle [slug] => slug ) [_hashName:protected] => [_omittedHashFields:protected] => Array ( ) [_cryptedFields] => [_langTag:protected] => es_es [_ltmp] => [_loadedWithLangFallback] => 0 [_loaded] => 1 [_updateNulls:protected] => 1 [_toConvertDec:protected] => [_tablePreFix] => p. [_autoincrement] => 1 [_observers] => JObserverUpdater Object ( [aliases:protected] => Array ( ) [observers:protected] => Array ( ) [doCallObservers:protected] => 1 ) [created_on] => 2018-04-09 20:11:40 [created_by] => 634 [modified_on] => 2019-05-24 21:58:44 [modified_by] => 1438 [min_order_level] => [max_order_level] => [step_order_level] => [product_box] => [allIds] => Array ( [0] => 1954 ) [virtuemart_media_id] => Array ( [0] => 2610 ) [shoppergroups] => [allPrices] => Array ( [0] => Array ( [virtuemart_product_price_id] => 1954 [virtuemart_product_id] => 1954 [virtuemart_shoppergroup_id] => 0 [product_price] => 65000 [override] => 0 [product_override_price] => 0 [product_tax_id] => 0 [product_discount_id] => 0 [product_currency] => 31 [product_price_publish_up] => 0000-00-00 00:00:00 [product_price_publish_down] => 0000-00-00 00:00:00 [price_quantity_start] => 0 [price_quantity_end] => 0 [created_on] => 2018-04-09 20:11:40 [created_by] => 634 [modified_on] => 2019-05-24 21:58:44 [modified_by] => 1438 [locked_on] => 0000-00-00 00:00:00 [locked_by] => 0 [costPrice] => 65000 [basePrice] => 65000 [basePriceVariant] => 65000 [basePriceWithTax] => 0 [discountedPriceWithoutTax] => 58500 [priceBeforeTax] => 58500 [salesPrice] => 58500 [taxAmount] => 0 [salesPriceWithDiscount] => 0 [salesPriceTemp] => 58500 [unitPrice] => 0 [discountAmount] => -6500 [priceWithoutTax] => 58500 [variantModification] => 0 [DBTax] => Array ( [2] => Array ( [0] => Descuento 10% [1] => 10.0000 [2] => -% [3] => 0 [4] => 31 [5] => [6] => 1 [7] => 2 ) ) [Tax] => Array ( ) [VatTax] => Array ( ) [DATax] => Array ( ) [Marge] => Array ( ) [salesPriceTt] => 58500 [discountedPriceWithoutTaxTt] => 58500 [priceWithoutTaxTt] => 58500 [discountAmountTt] => -6500 [taxAmountTt] => 0 ) ) [selectedPrice] => 0 [virtuemart_manufacturer_id] => Array ( ) [mf_name] => [mf_desc] => [mf_url] => [categoryItem] => Array ( [0] => Array ( [virtuemart_category_id] => 69 [virtuemart_vendor_id] => 1 [category_name] => Publicidad [slug] => publicidad [category_description] => [category_template] => 0 [category_layout] => 0 [category_product_layout] => 0 [products_per_row] => 0 [ordering] => 0 [shared] => 0 [cat_params] => [limit_list_step] => 0 [limit_list_initial] => 0 [metadesc] => [customtitle] => Libros sobre Publicidad | Universilibros [metakey] => [metarobot] => [metaauthor] => [published] => 1 [created_on] => 0000-00-00 00:00:00 [created_by] => 0 [modified_on] => 2017-03-22 14:45:59 [modified_by] => 634 [show_store_desc] => [showcategory_desc] => [showcategory] => [categories_per_row] => [showproducts] => [omitLoaded] => [showsearch] => [productsublayout] => [featured] => [featured_rows] => [omitLoaded_featured] => [discontinued] => [discontinued_rows] => [omitLoaded_discontinued] => [latest] => [latest_rows] => [omitLoaded_latest] => [topten] => [topten_rows] => [omitLoaded_topten] => [recent] => [recent_rows] => [omitLoaded_recent] => [id] => 9873 ) [1] => Array ( [virtuemart_category_id] => 106 [virtuemart_vendor_id] => 1 [category_name] => Libro [slug] => libro [category_description] => [category_template] => 0 [category_layout] => 0 [category_product_layout] => 0 [products_per_row] => 0 [ordering] => 0 [shared] => 0 [cat_params] => [limit_list_step] => 0 [limit_list_initial] => 0 [metadesc] => [customtitle] => [metakey] => [metarobot] => [metaauthor] => [published] => 1 [created_on] => 2016-08-05 15:55:35 [created_by] => 634 [modified_on] => 2016-08-21 02:46:29 [modified_by] => 634 [show_store_desc] => [showcategory_desc] => [showcategory] => [categories_per_row] => [showproducts] => [omitLoaded] => [showsearch] => [productsublayout] => [featured] => [featured_rows] => [omitLoaded_featured] => [discontinued] => [discontinued_rows] => [omitLoaded_discontinued] => [latest] => [latest_rows] => [omitLoaded_latest] => [topten] => [topten_rows] => [omitLoaded_topten] => [recent] => [recent_rows] => [omitLoaded_recent] => [id] => 9875 ) [2] => Array ( [virtuemart_category_id] => 2927 [virtuemart_vendor_id] => 1 [category_name] => Antonio Checa Godoy [slug] => antonio-checa-godoy [category_description] =>

    Profesor en la Universidad de Sevilla, donde fue decano de la Facultad de Comunicación​ desde 20106​ hasta 2014, año en que fue sustituido por María del Mar Ramírez.​ Se ha especializado en el estudio de la prensa española e iberoamericana y la Transición en Andalucía,​ habiendo sido descrito como «uno de los más prolíficos investigadores españoles sobre historia de la comunicación».

    Antes de dedicarse a la docencia en la universidad, trabajó como periodista en distintos medios dirigiendo publicaciones como El Adelanto, Huelva Información, Diario de Granada, Andalucía Actualidad o Andalucía Económica, entre otros.

    [category_template] => [category_layout] => default [category_product_layout] => default [products_per_row] => 0 [ordering] => 0 [shared] => 0 [cat_params] => show_store_desc=""|showcategory_desc=""|showcategory=""|categories_per_row=""|showproducts=""|omitLoaded=""|showsearch=""|productsublayout=""|featured=""|featured_rows=""|omitLoaded_featured=""|discontinued=""|discontinued_rows=""|omitLoaded_discontinued=""|latest=""|latest_rows=""|omitLoaded_latest=""|topten=""|topten_rows=""|omitLoaded_topten=""|recent=""|recent_rows=""|omitLoaded_recent=""| [limit_list_step] => 0 [limit_list_initial] => 0 [metadesc] => [customtitle] => Libros de Antonio Checa Godoy | Universilibros [metakey] => [metarobot] => [metaauthor] => [published] => 1 [created_on] => 2018-04-09 20:11:40 [created_by] => 634 [modified_on] => 2018-04-18 15:06:42 [modified_by] => 634 [show_store_desc] => [showcategory_desc] => [showcategory] => [categories_per_row] => [showproducts] => [omitLoaded] => [showsearch] => [productsublayout] => [featured] => [featured_rows] => [omitLoaded_featured] => [discontinued] => [discontinued_rows] => [omitLoaded_discontinued] => [latest] => [latest_rows] => [omitLoaded_latest] => [topten] => [topten_rows] => [omitLoaded_topten] => [recent] => [recent_rows] => [omitLoaded_recent] => [id] => 9874 ) [3] => Array ( [virtuemart_category_id] => 2977 [virtuemart_vendor_id] => 1 [category_name] => Advook Editorial [slug] => advook-editorial [category_description] => [category_template] => [category_layout] => [category_product_layout] => [products_per_row] => [ordering] => 0 [shared] => 0 [cat_params] => show_store_desc=""|showcategory_desc=""|showcategory=""|categories_per_row=""|showproducts=""|omitLoaded=""|showsearch=""|productsublayout=""|featured=""|featured_rows=""|omitLoaded_featured=""|discontinued=""|discontinued_rows=""|omitLoaded_discontinued=""|latest=""|latest_rows=""|omitLoaded_latest=""|topten=""|topten_rows=""|omitLoaded_topten=""|recent=""|recent_rows=""|omitLoaded_recent=""| [limit_list_step] => 0 [limit_list_initial] => 0 [metadesc] => [customtitle] => [metakey] => [metarobot] => [metaauthor] => [published] => 1 [created_on] => 2018-04-18 13:16:50 [created_by] => 634 [modified_on] => 2018-04-18 13:22:50 [modified_by] => 634 [show_store_desc] => [showcategory_desc] => [showcategory] => [categories_per_row] => [showproducts] => [omitLoaded] => [showsearch] => [productsublayout] => [featured] => [featured_rows] => [omitLoaded_featured] => [discontinued] => [discontinued_rows] => [omitLoaded_discontinued] => [latest] => [latest_rows] => [omitLoaded_latest] => [topten] => [topten_rows] => [omitLoaded_topten] => [recent] => [recent_rows] => [omitLoaded_recent] => [id] => 10128 ) ) [canonCatId] => 69 [canonCatIdname] => [categories] => Array ( [0] => 69 [1] => 106 [2] => 2927 [3] => 2977 ) [virtuemart_category_id] => 2977 [ordering] => 0 [id] => 10128 [category_name] => Advook Editorial [orderable] => 1 [modificatorSum] => 0 [product_tax_id] => 0 [amount] => 1 [quantity] => 1 [prices] => Array ( [virtuemart_product_price_id] => 1954 [virtuemart_product_id] => 1954 [virtuemart_shoppergroup_id] => 0 [product_price] => 65000 [override] => 0 [product_override_price] => 0 [product_tax_id] => 0 [product_discount_id] => 0 [product_currency] => 31 [product_price_publish_up] => 0000-00-00 00:00:00 [product_price_publish_down] => 0000-00-00 00:00:00 [price_quantity_start] => 0 [price_quantity_end] => 0 [created_on] => 2018-04-09 20:11:40 [created_by] => 634 [modified_on] => 2019-05-24 21:58:44 [modified_by] => 1438 [locked_on] => 0000-00-00 00:00:00 [locked_by] => 0 [costPrice] => 65000 [basePrice] => 65000 [basePriceVariant] => 65000 [basePriceWithTax] => 0 [discountedPriceWithoutTax] => 58500 [priceBeforeTax] => 58500 [salesPrice] => 58500 [taxAmount] => 0 [salesPriceWithDiscount] => 0 [salesPriceTemp] => 58500 [unitPrice] => 0 [discountAmount] => -6500 [priceWithoutTax] => 58500 [variantModification] => 0 [DBTax] => Array ( [2] => Array ( [0] => Descuento 10% [1] => 10.0000 [2] => -% [3] => 0 [4] => 31 [5] => [6] => 1 [7] => 2 ) ) [Tax] => Array ( ) [VatTax] => Array ( ) [DATax] => Array ( ) [Marge] => Array ( ) [salesPriceTt] => 58500 [discountedPriceWithoutTaxTt] => 58500 [priceWithoutTaxTt] => 58500 [discountAmountTt] => -6500 [taxAmountTt] => 0 ) [canonical] => index.php?option=com_virtuemart&view=productdetails&virtuemart_product_id=1954&virtuemart_category_id=69 [link] => index.php?option=com_virtuemart&view=productdetails&virtuemart_product_id=1954&virtuemart_category_id=2977 [addToCartButton] => [images] => Array ( [0] => VmImage Object ( [media_attributes] => 0 [setRole] => [file_name] => 1909_1 [file_extension] => jpg [virtuemart_media_id] => 2610 [_foldersToTest:VmMediaHandler:private] => Array ( [0] => /home/universilibros/public_html/images/stories/virtuemart/product/ [1] => /home/universilibros/public_html/images/stories/virtuemart/product/resized/ ) [_actions:VmMediaHandler:private] => Array ( ) [_mLocation:VmMediaHandler:private] => Array ( ) [_hidden:VmMediaHandler:private] => Array ( ) [theme_url] => components/com_virtuemart/ [virtuemart_vendor_id] => 1 [file_title] => El cartel. Dos siglos de publicidad y propaganda [file_description] => [file_meta] => Libro: El cartel. Dos siglos de publicidad y propaganda - Autor: Antonio Checa Godoy - Isbn: 9788494296901 [file_class] => [file_mimetype] => image/jpeg [file_type] => product [file_url] => images/stories/virtuemart/product/1909_1.jpg [file_url_thumb] => [published] => 1 [file_is_downloadable] => 0 [file_is_forSale] => 0 [file_is_product_image] => 0 [shared] => 0 [file_params] => [file_lang] => [created_on] => 2018-04-09 20:11:40 [created_by] => 634 [modified_on] => 2018-04-18 15:07:29 [modified_by] => 634 [file_url_folder] => images/stories/virtuemart/product/ [file_path_folder] => images/stories/virtuemart/product/ [file_url_folder_thumb] => images/stories/virtuemart/product/resized/ [media_role] => file_is_displayable [file_name_thumb] => 1909_1_0x90 ) ) [file_url_thumb] => [file_url] => images/stories/virtuemart/product/1909_1.jpg [stock] => stdClass Object ( [stock_tip] => Lo sentimos, actualmente no hay existencias de este producto [stock_level] => nostock ) [customfieldsSorted] => Array ( [normal] => Array ( [0] => stdClass Object ( [virtuemart_custom_id] => 3 [custom_parent_id] => 0 [virtuemart_vendor_id] => 1 [custom_jplugin_id] => 0 [custom_element] => 0 [admin_only] => 0 [custom_title] => Indice [show_title] => 0 [custom_tip] => [custom_value] => [custom_desc] => [field_type] => X [is_list] => 0 [is_hidden] => 0 [is_cart_attribute] => 0 [is_input] => 0 [layout_pos] => [custom_params] => 0 [shared] => 0 [published] => 1 [ordering] => 0 [virtuemart_shoppergroup_id] => [virtuemart_customfield_id] => 10259 [virtuemart_product_id] => 1954 [customfield_value] =>

    ÍNDICE

     

    INTRODUCCIÓN. EL CARTEL DE XIX AL XXI

    1. Antes de la litografía
    2. Irrumpe el cartel publicitario
    3. La era moderna
    4. La era de las vanguardias
    5. El cartel en América y Asia
    6. El cartel cinematográfico
    7. El cartel turístico
    8. El cartel político
    9. El cartel en la era de la televisión
    10. El imperio del diseño
    11. El siglo XXI. El futuro

     

    FUENTES

     

    ÍNDICE ONOMÁSTICO

    [customfield_price] => 0.000000 [customfield_params] => [fpublished] => 0 [override] => 0 [disabler] => 0 [_varsToPushParam] => 0 [display] =>

    ÍNDICE

     

    INTRODUCCIÓN. EL CARTEL DE XIX AL XXI

    1. Antes de la litografía
    2. Irrumpe el cartel publicitario
    3. La era moderna
    4. La era de las vanguardias
    5. El cartel en América y Asia
    6. El cartel cinematográfico
    7. El cartel turístico
    8. El cartel político
    9. El cartel en la era de la televisión
    10. El imperio del diseño
    11. El siglo XXI. El futuro

     

    FUENTES

     

    ÍNDICE ONOMÁSTICO

    ) [1] => stdClass Object ( [virtuemart_custom_id] => 4 [custom_parent_id] => 0 [virtuemart_vendor_id] => 1 [custom_jplugin_id] => 0 [custom_element] => 0 [admin_only] => 0 [custom_title] => Año [show_title] => 0 [custom_tip] => [custom_value] => [custom_desc] => [field_type] => S [is_list] => 0 [is_hidden] => 0 [is_cart_attribute] => 0 [is_input] => 0 [layout_pos] => [custom_params] => addEmpty=0|selectType=0| [shared] => 0 [published] => 1 [ordering] => 0 [virtuemart_shoppergroup_id] => [virtuemart_customfield_id] => 10260 [virtuemart_product_id] => 1954 [customfield_value] => 2015 [customfield_price] => 0.000000 [customfield_params] => [fpublished] => 0 [override] => 0 [disabler] => 0 [_varsToPushParam] => Array ( [addEmpty] => Array ( [0] => 0 [1] => int ) [selectType] => Array ( [0] => 0 [1] => int ) [multiplyPrice] => Array ( [0] => [1] => string ) [transform] => Array ( [0] => [1] => area ) ) [addEmpty] => 0 [selectType] => 0 [multiplyPrice] => [transform] => [_xParams] => customfield_params [display] => 2015 ) [2] => stdClass Object ( [virtuemart_custom_id] => 5 [custom_parent_id] => 0 [virtuemart_vendor_id] => 1 [custom_jplugin_id] => 0 [custom_element] => 0 [admin_only] => 0 [custom_title] => Terminado [show_title] => 0 [custom_tip] => [custom_value] => [custom_desc] => [field_type] => S [is_list] => 0 [is_hidden] => 0 [is_cart_attribute] => 0 [is_input] => 0 [layout_pos] => [custom_params] => addEmpty=0|selectType=0| [shared] => 0 [published] => 1 [ordering] => 0 [virtuemart_shoppergroup_id] => [virtuemart_customfield_id] => 10261 [virtuemart_product_id] => 1954 [customfield_value] => Rustico [customfield_price] => 0.000000 [customfield_params] => [fpublished] => 0 [override] => 0 [disabler] => 0 [_varsToPushParam] => Array ( [addEmpty] => Array ( [0] => 0 [1] => int ) [selectType] => Array ( [0] => 0 [1] => int ) [multiplyPrice] => Array ( [0] => [1] => string ) [transform] => Array ( [0] => [1] => area ) ) [addEmpty] => 0 [selectType] => 0 [multiplyPrice] => [transform] => [_xParams] => customfield_params [display] => Rustico ) [3] => stdClass Object ( [virtuemart_custom_id] => 7 [custom_parent_id] => 0 [virtuemart_vendor_id] => 1 [custom_jplugin_id] => 0 [custom_element] => 0 [admin_only] => 0 [custom_title] => Paginas [show_title] => 1 [custom_tip] => [custom_value] => [custom_desc] => [field_type] => S [is_list] => 0 [is_hidden] => 0 [is_cart_attribute] => 0 [is_input] => 0 [layout_pos] => [custom_params] => addEmpty=0|selectType=0| [shared] => 0 [published] => 1 [ordering] => 0 [virtuemart_shoppergroup_id] => [virtuemart_customfield_id] => 10262 [virtuemart_product_id] => 1954 [customfield_value] => 215 [customfield_price] => 0.000000 [customfield_params] => [fpublished] => 0 [override] => 0 [disabler] => 0 [_varsToPushParam] => Array ( [addEmpty] => Array ( [0] => 0 [1] => int ) [selectType] => Array ( [0] => 0 [1] => int ) [multiplyPrice] => Array ( [0] => [1] => string ) [transform] => Array ( [0] => [1] => area ) ) [addEmpty] => 0 [selectType] => 0 [multiplyPrice] => [transform] => [_xParams] => customfield_params [display] => 215 ) [4] => stdClass Object ( [virtuemart_custom_id] => 11 [custom_parent_id] => 0 [virtuemart_vendor_id] => 1 [custom_jplugin_id] => 0 [custom_element] => 0 [admin_only] => 0 [custom_title] => Edicion [show_title] => 1 [custom_tip] => [custom_value] => [custom_desc] => [field_type] => S [is_list] => 0 [is_hidden] => 0 [is_cart_attribute] => 0 [is_input] => 0 [layout_pos] => [custom_params] => addEmpty="0"|selectType="0"| [shared] => 0 [published] => 1 [ordering] => 0 [virtuemart_shoppergroup_id] => [virtuemart_customfield_id] => 10263 [virtuemart_product_id] => 1954 [customfield_value] => Segunda [customfield_price] => 0.000000 [customfield_params] => [fpublished] => 0 [override] => 0 [disabler] => 0 [_varsToPushParam] => Array ( [addEmpty] => Array ( [0] => 0 [1] => int ) [selectType] => Array ( [0] => 0 [1] => int ) [multiplyPrice] => Array ( [0] => [1] => string ) [transform] => Array ( [0] => [1] => area ) ) [addEmpty] => 0 [selectType] => 0 [multiplyPrice] => [transform] => [_xParams] => customfield_params [display] => Segunda ) ) ) )
    Precio de venta con descuento:
    Descuentos Universilibros10%
    Precio
    Antes:
    COP
    $ 65.000
    Ahora:
    COP
    $ 58.500
    Descuento: COP $ -6.500
    Precio / kg:
    Producto no disponible.
    Puede solicitar ser notificado cuando tengamos disponibilidad en la tienda.
    Notificarme